As the calendar turns and resolutions begin, millions of people head to YouTube to jumpstart their “New Year, New Me” journeys. Whether it’s finding new workout routines, discovering healthy recipes, or learning mindfulness techniques, YouTube becomes the go-to destination for inspiration, education, and motivation.
For advertisers in the health and wellness category, this seasonal surge represents a powerful opportunity to reach audiences at the exact moment they’re most motivated to take action.
When Audiences Are Ready to Change, YouTube Leads the Way
From “10-Minute Morning Workouts” to “Clean Eating Grocery Hauls” and “How I Started Meditating,” YouTube is where wellness goals turn into habits. In January, viewers aren’t just watching—they’re actively searching for products, programs, and advice that align with their new lifestyle intentions.
By advertising alongside this kind of content, brands can reach audiences when interest, intent, and engagement are at their highest.
Target With Precision Through VuePlanner
VuePlanner helps brands connect with these highly engaged audiences through contextually relevant, brand-suitable YouTube content. Our proprietary curation process identifies the videos that matter most to your brand—ensuring every impression counts.
To make targeting even easier, VuePlanner offers a robust set of SuperCollections designed specifically for health and wellness advertisers, including:
- Clean Plate – Healthy food and nutrition creators inspiring better living and mindful eating.
- Fork & Knife – Food creators and culinary experts covering recipes, trends, and foodie culture.
- Peak Performance – Health creators focusing on fitness, mindfulness, and lifestyle wellness.
- Balance Check – Creators sharing stories and resources to help audiences manage diabetes and live healthier, more balanced lives.
- Mindful Living – Creators inspiring audiences to embrace fitness, nutrition, mindfulness, and sustainable well-being.
- Modern Strength – Creators focused on men’s health, fitness, nutrition, and lifestyle guidance to help audiences perform and feel their best.
With these collections, advertisers can seamlessly align their campaigns with the content that drives action—meeting consumers in their most inspired moments.
Kick Off the Year With Smarter YouTube Advertising
The start of the year is when intentions become behaviors—and brands that show up in the right context can turn resolutions into relationships.
VuePlanner is your best partner for planning and executing New Year and healthy living campaigns on YouTube.
Connect with us today to make 2026 your strongest—and healthiest—year yet.