VuePlanner is focused on contextual, data-driven YouTube campaign performance. We focus on the content and subsequently mindset of the YouTube audiences we engage advertising with. Our philosophy begins with the video, itself, first.
How does VuePlanner work?
VuePlanner identifies contextually relevant content and provides quality scoring and ongoing placement monitoring powering more than 5,000 campaigns on YouTube for over 1,000 brands. Focused on a Cost Per Suitable View (CPSV) metric, VuePlanner technology helps brands reach and engage consumers at the right time through contextually relevant, data-driven targeting. In addition, VuePlanner improves the user experience of advertising on the YouTube platform through its brand suitability focus by turning consumer intent into action.
What is the YouTube Measurement Program and Why Is It Important?
The YouTube Measurement Program (YTMP) was created to offer an array of trusted independent solutions for driving and measuring marketing performance and understanding content trends on YouTube. The YTMP program was originally started in 2017 with five companies and has expanded to nine in 2020, across three disciplines: Brand Suitability & Contextual Targeting, Brand Safety Reporting, and Content Insights.
VuePlanner is one of six companies verified in the Brand Suitability & Contextual Targeting segment of the YTMP and has been vetted as an expert in targeting topics that are contextually relevant and suitable for brands running campaigns on YouTube.
How is VuePlanner working with brands and agencies?
Through VuePlanner brands and agencies select exactly where their YouTube advertising is shown, right down to the video level, selecting each individual YouTube video URL before the campaign is purchase. We do this through data, including engagement, scale, sentiment, and relevancy rankings.
How much does VuePlanner cost?
It varies as we deliver VuePlanner both on a full and self-service basis. Our managed service is typically based on a fixed, transparent margin. As a self-service platform, costs are based on a percentage of media and a data fee.