o VuePlanner is focused on contextual, data-driven YouTube campaign performance. We focus on the content and subsequently mindset of the YouTube audiences we engage advertising with. Our philosophy begins with the video, itself, first. Learn more about our business here.
How does VuePlanner work?
VuePlanner identifies contextually relevant content and provides quality scoring and ongoing placement monitoring powering more than 5,000 campaigns on YouTube for over 1,000 brands. Focused on a Cost Per Suitable View (CPSV) metric, VuePlanner technology helps brands reach and engage consumers at the right time through contextually relevant, data-driven targeting. In addition, VuePlanner improves the user experience of advertising on the YouTube platform through its brand suitability focus by turning consumer intent into action. You can learn more about how our technology adapts to our clients’ needs on ourCase Studies page.
What is the YouTube Measurement Program and Why Is It Important?
The YouTube Measurement Program (YTMP) was created to offer an array of trusted independent solutions for driving and measuring marketing performance and understanding content trends on YouTube. The YTMP program was originally started in 2017 with five companies and has expanded to nine in 2020, across three disciplines: Brand Suitability & Contextual Targeting, Brand Safety Reporting, and Content Insights.
VuePlanner is one of six companies verified in the Brand Suitability & Contextual Targeting segment of the YTMP and has been vetted as an expert in targeting topics that are contextually relevant and suitable for brands running campaigns on YouTube.
How is VuePlanner working with brands and agencies?
Through VuePlanner, brands and agencies are able select exactly where their YouTube advertising is shown, right down to the video level, selecting each individual YouTube video URL before the campaign is purchased. We do this through data, including engagement, scale, sentiment, and relevancy rankings.
How does your product offering differ from other YouTube partners?
When looking at the elite group of Google-endorsed 3rd party partners in the YouTube Measurement Program, here are a few important factors that set VuePlanner apart from the rest:
-850+ Pre-built Contextual Collections
-Visual & Transparent Curation Platform
-Proprietary Video Level “VueScores”
-“VueCast” Contextual Forecaster that shows 30-day view ranges per custom collection.
-ML-Based Clustering algorithms that identify over and under-indexing subject matter by KPI
-Enhanced collections on CTV and Podcast YouTube inventory