television ads
Connected TV Starts Here.
Maximizing CTV spend through contextual YouTube solutions.
The future is now for advanced TV advertising as video viewership shifts to digital first. While CTV emerges from an advertising standpoint, already there is the opportunity to target more than 200 million people every month. And, it can be done leveraging strategies, specifically contextual, which VuePlanner’s CTV capabilities deliver.
The YouTube CTV Opportunity.
Of course, the largest platform, Netflix, doesn’t offer advertising opportunities, and others, such as Hulu, are increasing ad-free subscriptions. Yes, a challenge, but if history is any indication, ad-supported television models are not the exception they are the norm. And that isn’t expected to change anytime soon.
Today, 64 percent of all streaming time is spent on three apps and two of the three – Netflix and Prime Video (Amazon) are advertising-free. The third, which is the second largest, might surprise you. When it comes to the emergence of CTV, 34 percent of all YouTube views occur on a connected TV. Already an entertainment destination 41 million households enjoy across devices, CTV on the YouTube platform is rapidly growing – and it’s already the single biggest source of non-subscription supply in U.S. CTV advertising.
Dozens of Curated TV Genres Matching TV.
VuePlanner for CTV enables brands and programmatic buyers to curate custom content collections on YouTube CTV screens, where 34% of all views occur. VuePlanner has pre-vetted 27 traditional custom curated TV genres to help media buyers effectively and efficiently buy YouTube CTV. The opportunity of CTV on YouTube represents nearly 4 billion buying opportunities monthly and rapidly growing.
VuePlanner’s Capabilities Enable Advertisers to “Buy Like TV” on YouTube
VuePlanner for CTV enables brands and programmatic buyers to curate custom content collections on YouTube CTV screens, where 34% of all views occur. VuePlanner has pre-vetted 27 traditional custom curated TV genres to help media buyers effectively and efficiently buy YouTube CTV. The opportunity of CTV on YouTube represents nearly 4 billion buying opportunities monthly and rapidly growing.
Lookalike Segments
Develop dynamic, custom curated collections of YouTube inventory – certified for contextual relevance & brand suitability.
Meaningful Content
Advanced targeting tactics focus campaign spend to the video content that matters, while delivering reporting measures that direct impact of specific content on results.
Delivering Outcomes
Target both long and short form content that reach customers, not audiences.
How it Works
You own your brand and know the most appropriate content for your ads to run against. But it’s another thing to actually get your ads to work the way you intend. VuePlanner is a premier YouTube advertising partner that can help you get the most out of your video ads and more. VuePlanner has identified 27 pre-vetted custom curated CTV genres that equate to over $188M of premium YouTube CTV inventory per month.
Identify the Genre.
Select the categories that work best for your traditional television buys and let the VuePlanner team translate those into uniquely curated, custom segments that correspond on YouTube.
Maximize Efficiency Through User Friendly Ad Units.
Skippable and non-intrusive, YouTube TrueView ads are only shown to viewers who want to see them. And as an advertiser, that means you only pay when your ads are shown.
Who needs YouTube connected TV solutions?
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- Traditional linear TV buyers who want to take advantage of transitioning viewers who are “cutting the cord”.
- Brand marketers who value the alignment of their ad messaging placement with video subject matter. They know that the content their ads appear in front of influence a customer’s perception of their brand.
Want to see how we do it?
Schedule a demo today to start taking control of your YouTube CTV ad placements.
