youtube ad optimization tool
Reduce wasted spend by aligning your ads with content.
Your brand’s YouTube campaigns are only as effective as the videos your ads run in front of. Find your target audience within relevant content that speaks to your brand’s creative messaging. VuePlanner’s YouTube ad optimization tools help brands select the exact videos to target, guaranteeing brand suitability & driving increased performance.
Video viewers that say they prefer ads related to the content they’re watching (IAB: A Day in the Life of Video Viewers April 2019)
YouTube campaigns that use intent-based targeting on mobile devices have 50% higher brand awareness lift compared to campaigns that only use demographic targeting. (Think with Google: Google Brand Lift Targeting Analysis October 2016-March 2017)
Highly contextual ads are 13% more engaging than low context ads (GumGum: Cognitextual: A Neuroanalytic Study of Contextual Ad Effectiveness May 2020)
VuePlanner YouTube Ad Optimization Tool Features
The result? Significant brand lift, reduction of misaligned spend, and higher ROAS.
Video List Transparency
A new level of visibility, with targeting and optimization that lets you plan smarter for your clients. In addition to targeting channels and categories, you can now target your YouTube campaign down to specifically selected videos at scale for your creative message to run adjacent to. As a bonus, by targeting to the video level, you will be able to start reporting out on YouTube performance at the video level (something that cannot be done with non-placement targeting).
Managed Service or Self-Service
Let us handle your campaigns from start to finish or activate VuePlanner Collections on your own with easy set up and personalized support from our team of YouTube experts.
Upfront, transparent pricing at a fraction of our competitor’s cost.
Custom Curated Content
VuePlanner will provide a curated video and channel buy featuring relevant content and dynamic trending content so you have full transparency on where your content will be running. We have a proprietary taxonomy of over 800 YouTube-specific collections or can build something custom to meet your campaign’s specific needs.
Support for all YouTube Ad Formats and Features
From TrueView to Bumpers, Brand Lift Studies to 3rd party Tracking, Sequential Storytelling and Remarketing, VuePlanner works with all of your YouTube best practices.
Intent-Based, Privacy-Compliant Targeting
Increase relevance and improve performance 12-40% by planning down to the individual video URL (beyond the YouTube Channel level) with AI that curates inventory for contextual relevance.
VuePlanner is the leading trusted YouTube advertising tool used by innovative brands that prioritize efficiency and outcomes that matter.
Hear what they have to say:
“With VuePlanner, we were able to increase cost per completed actions to our site by almost 80%. ”
“VuePlanner has helped us optimize our media spend by over 18% and reallocate our YouTube dollars to content with better cost-per-conversions.”
How it Works
There’s a method behind the madness.
We curate and enter keywords and phrases to generate a list of relevant YouTube videos. Each video includes a proprietary placement quality VueScore.
We add Channel IDs and video blacklists to focus in on the campaign’s contextual target and brand suitability.
We adjust this list by video publish date, engagement minimums, and optional content categories.
Using our VueCast machine learning algorithm, we apply an anticipated next 30-day view forecast for each collection.
All collections go through an extensive manual review process by our team to ensure brand safety and contextual alignment.
VuePlanner is a verified YouTube Brand Suitability & Contextual Targeting Partner.
Recognized by Google as a leading, trusted, independent solution for driving and measuring marketing performance on YouTube.
Ready to see context in action?
Context matters – schedule a demo today and let’s find the collections that speak to your audience and drive better video performance.