Next in Media & Vueplanner
Next in Creator Media
hosted by mike shields
All about the podcast
“Next in Creator Media” was created by Mike Shields, a leading expert in our industry. Mike’s extensive knowledge and experience bring a wealth of insights into the powerful platform that is YouTube. Each episode will feature engaging discussions with leading figures in the creator media space, offering valuable insights into key aspects of YouTube, from content creation and monetization to audience engagement and the platform’s ongoing evolution.
Doug Shapiro – Author of The Mediator
Next in Creator Media spoke with analyst Doug Shapiro, author of The Mediator, about how fundamentally the growth of creators is shifting consumption habits and media economics, and what Hollywood and Madison Avenue should do about it.
Ashley Rudder – Chief Creator Officer – DNY
Next in Creator Media spoke with Ashley Rudder, Chief Creator Officer, DNY, about how brands need to not just let go of their creative control when working with creators on YouTube and TikTok, but may need to bring this talent in much earlier in the development process to best take advantage of their cultural connections.
Ian Schafer – Co-Founder and President – Ensemble
Next in Creator Media spoke with Ian Schafer, co-founder and president of Ensemble, on how he’s trying to help brands connect with the top 1% of creators, while helping those folks build out full fledged media businesses.
Laurie Buckle – CEO and Founder – CookIt Media
Next in Creator Media spoke with Laurie Buckle CEO and Founder, CookIt Media, about her journey from print’s golden age to trying to wrangle the YouTube ecosystem. Buckle also talked about what brands get right and wrong about this space, and why food is so perfect for other revenue streams.
Gaz Alushi – President, Measurement and Analytics – Whalar
Next in Creator Media spoke with Gaz Alushi, President, Measurement and Analytics at Whalar about whether brands are spending enough with creators, and the challenge they face in how to measure these kinds of ad deals alongside all the rest of their more traditional media activations.
