YouTube Measurement Program
Learn more about YouTube Advertising from VuePlanner.
With nearly 2 billion visitors each month, YouTube is by far the largest video platform on the planet, and a great way of reaching almost any audience. But with so much content to choose from, how do you know that your video ads are reaching the right person, and more importantly, at the right time?
VuePlanner has been working alongside the YouTube team for years to develop a unique solution for optimizing ad spend on the YouTube platform.
The YouTube Measurement Program (YTMP) was created to offer an array of trusted independent solutions for driving and measuring marketing performance and understanding content trends on YouTube. The YTMP was originally started in 2017 with five companies and has expanded to nine in 2020, across three disciplines: Brand Suitability & Contextual Targeting, Brand Safety Reporting, and Content Insights.
Where VuePlanner comes in.
VuePlanner is one of six companies verified in the Brand Suitability & Contextual Targeting segment of the YTMP and has been vetted as an expert in targeting topics that are contextually relevant and suitable for brands running campaigns on YouTube.
Trusted, Independent 3rd Party
VuePlanner offers both self-serve and DVIP-attributed managed service solutions, each with flexible and competitive pricing models. The VuePlanner technology integrates easily into all Google Buying Platforms (Google Ads/DV360), providing a seamless way of complimenting audience targeting with a contextual layer at scale.
Drive Performance Outcomes
Using a blend of artificial intelligence and human curation, VuePlanner’s proprietary VueScores were developed for optimized buying on Cost Per Suitable View. Our contextual approach eliminates misaligned campaign spend aligning your buy with content that matters.
Enhanced User Experience
Reach the right consumers, in the right environment, at the right time. A consumer-first strategy aligns your advertising messages to the content with which your viewer is engaging. Therefore, our YouTube Advertising & Measurement Program can help you see a more immediate response to demonstrated consumer intent on the 2nd largest search engine in the world.
Don’t just take it from us.
“With VuePlanner, we were able to increase cost per completed actions to our site by almost 80%.”
“VuePlanner has helped us optimize our media spend by over 18% and reallocate our YouTube dollars to content with better cost-per-conversions.”