Hi there! I’m John Cobb, CEO and Co-Founder of VuePlanner. I wanted to take a moment to share a weekly recap of some content surrounding the AdTech, AI and, advertising ecosystem. In this newsletter, I will share digestible pieces of industry content socialized and shared each week. I hope this resource brings you value and makes it easier for you to stay up to date on our ever-evolving world.
AI Should be Part of Your CTV Advertising
AI-powered CTV advertising is becoming increasingly important for marketers, particularly in the wake of the pandemic, which has accelerated the trend towards streaming TV content. The use of AI can help to optimize ad targeting, ensure ads are shown to the right people at the right time, and measure campaign success. With more people streaming content on their TVs than ever before, CTV advertising offers a huge opportunity for brands to reach their target audience. AI-powered CTV advertising is expected to continue to grow, as more brands look to take advantage of the benefits it offers. Learn more!
Meta has Entered the AI Game
Meta recently announced that it will be entering the generative AI business, creating a new department dedicated to this technology. The author notes that while generative AI has great potential, it has not yet been widely adopted by businesses due to its complexity and high costs. However, Meta’s entry into the market could change this, given the company’s vast resources and ability to invest in the technology. The author suggests that generative AI could have a significant impact on fields such as content creation, design, and e-commerce, but notes that it also raises concerns about ethical issues and the potential for the technology to be misused. Learn More!
Google is Rumored to be Experimenting with AI Too!
According to Digiday, marketers are excited about Google’s rumored AI-infused search overhaul. The update is said to prioritize information over website ranking, enabling a more conversational search experience that could lead to more engagement and conversion opportunities for advertisers. Additionally, the update could help small businesses and new websites gain more visibility in search results, leveling the playing field with bigger and more established brands. However, there are concerns that the update may limit the ability to drive traffic through search engine optimization (SEO) tactics. Learn more!
Snap’s Could Revolutionize E-commerce
Snapchat’s parent company, Snap, is reportedly working on a new feature called “Shop and Scan,” which aims to change the way we shop. The feature is said to be a visual search tool that allows users to scan real-life items and find similar products available for purchase on the platform. This move is a potential game-changer in the e-commerce space as it could provide a seamless shopping experience for users without having to leave the app. Moreover, Snap’s unique position as a social media platform could give it an edge over big tech competitors like Amazon, Google, and Facebook, as it already has a highly engaged user base. However, it remains to be seen if Shop and Scan will take off and if users will embrace the platform as a shopping destination. Learn more!
What is John Listening To?
Big Technology Podcast – Two VCs On AI’s Possibilities — With Joe Marchese and Michael Mignano. Give it a listen!
