Hi there! I’m John Cobb , CEO and Co-Founder of VuePlanner . I’m excited to share the latest edition of our VuePoints Newsletter with you! Inside, you’ll find engaging articles on topics like US consumer trends, YouTube CTV, live-streaming on YouTube, and more. We’ve crafted this content to help you stay ahead in the industry. Happy reading!
Earnings reports paint confusing picture of US consumer
A recent earnings reports presented in this Morning Brew article is a mixed view of the US consumer market. While some sectors, like luxury goods, show strong growth, others are struggling, suggesting a divide in consumer spending. Overall, the data reflects both resilience and caution in consumer behavior amid economic uncertainty. Learn more.
YouTube Connected TV Is Growing – What Advertisers Need To Know
YouTube CTV is rapidly growing, offering advertisers a unique opportunity to reach audiences through streaming devices. The platform combines the extensive reach of YouTube with the immersive experience of TV, making it a powerful tool for targeted advertising. As more viewers shift to CTV, businesses are increasingly leveraging YouTube’s capabilities to engage consumers effectively. Learn more in this The Goat Agency article.
https://goatagency.com/blog/social-media-marketing/youtube-connected-tv/
Twitch Loses Viewers, Market Share To Competitors In Q2
Twitch is experiencing a decline in viewers and market share as competitors like YouTube Gaming and Facebook Gaming gain traction. This MediaPost article discusses how this shift is partly due to Twitch’s challenges in retaining streamers and addressing platform issues. As the competition intensifies, Twitch must adapt its strategies to regain its position in the live-streaming market. Learn more.
YouTube’s Ad Revenues Climb, but Impact of Shorts is Unknown
Youtube‘s ad revenues are on the rise, reflecting the platform’s continued success in attracting advertisers. However, the impact of YouTube Shorts on these revenues remains uncertain, as its role in driving ad income is not yet fully understood. The platform’s evolving strategies and features will likely shape future revenue trends. Learn more in this EMARKETER article.
https://www.emarketer.com/content/youtube-ad-revenues-climb-impact-shorts-unknown
This week I have two Post of the Week spotlights to share. The first one goes to Joe Marchese, Build Partner at Human Ventures . His recent post discusses how most people generally understand that YouTube is big, understanding the relative size in the CTV universe and the opportunity it represents is one of the most under covered stories in the “Future of TV” discussions. Check out his full post here.
The second spotlights goes to Dr. Kushal Sanghvi , Board Member at ad:tech India . His recent post discusses the power of YouTube and the vastness of the work of video marketing. Dr. Sanghvia references our VuePlanner Industry Landscape diagram to demonstrate how diverse this ecosystem can be. Check out his full post here.
This week, I have been enjoying listening to the BOSS podcast. This new episode I have linked for you features Scott Schiller , a true media visionary and the OG founder of the IAB, sharing game-changing insights you can’t afford to miss! Give it a listen here.