Hi, I’m John Cobb , CEO and Co-Founder of VuePlanner . Welcome to this week’s edition of the VuePoints Newsletter, where we’re diving into all things #POSSIBLE2025.
This week, our team headed down to Miami to soak up the insights, innovation, and energy at one of the industry’s most exciting events—the POSSIBLE conference. From inspiring keynotes to game-changing conversations, it was a packed few days with plenty to take away.
Let’s dive into a day-by-day recap of what we saw, heard, and learned.
Day 1 at POSSIBLE 2025 was a powerful kickoff centered on Women, Sports, and Leadership— themes deeply embedded in VuePlanner’s DNA.
From Christian Muche ’s opening remarks highlighting the rapid growth and global reach of the conference, to standout sessions with leaders like Tim Ellis (National Football League (NFL)), Artis Stevens (Big Brothers Big Sisters of America), and Ray Davis (Buffalo Bills), the day was packed with purpose. We were especially moved by the NFL’s “Helmet Off” strategy and its game-changing partnership with Big Brothers Big Sisters, showcasing how media, mentorship, and storytelling can drive real social impact. As Ray Davis shared his incredible journey from homelessness to the NFL, it became clear: it only takes one mentor to change a life. At VuePlanner, we’re proud to champion content and partnerships that move culture forward and connect communities through meaningful media.
Check out our photo recap from Day 1 – https://www.linkedin.com/feed/update/urn:li:activity:7322741271721107457
Day 2 at POSSIBLE 2025 was all about authentic storytelling, creator-led innovation, and the future of culture.
We were especially inspired by the conversation between Shelley Zalis (The Female Quotient) and Camila Coelho, whose journey from a Dior Beauty counter to global entrepreneur reminded us that authenticity, heart, and hustle are the true engines of influence. Camila’s purpose-driven storytelling—especially around epilepsy awareness—showed how vulnerability can build powerful communities. The theme continued with a standout session from the LEGO Group’s Julia Goldin, who shared how a brand built on “playing well” continues to lead with inclusion, creativity, and connection. From Braille Bricks to a LEGO bouquet outselling real roses on Valentine’s Day, it’s clear: the brands that win are the ones that co-create with their audiences. As the day explored Gen Z’s shifting expectations around entertainment—with insights from leaders at Google , Amazon , Walmart , and more—it became clear that platforms like YouTube are not just media channels, but cultural ecosystems. At VuePlanner, we’re proud to help brands show up authentically in the spaces where it matters most.
Check out our photo recap from Day 2- https://www.linkedin.com/feed/update/urn:li:activity:7323085998807044096
Day 3 at POSSIBLE 2025 closed with a clear and powerful message: Context is the future.
As conversations turned toward Contextual Advertising and the explosive growth of CTV, it was YouTubethat stood out as the leader in this new era—where precision, relevance, and creative quality drive performance. In a landscape increasingly shaped by attention, not just impressions, the ability to deliver the right message in the right moment has never been more critical. At VuePlanner, we’re proud to be at the forefront of this shift—helping brands unlock context-driven impact across the YouTube ecosystem. As POSSIBLE 2025 came to a close, we left energized by the conversations, inspired by the innovation, and ready to lead in what comes next.
Check out our photo recap from Day 3- https://www.linkedin.com/feed/update/urn:li:activity:7323444773795598337
We had an incredible time at POSSIBLE 2025—connecting with partners, exchanging bold ideas, and diving deep into the trends shaping the future of media, marketing, and culture. The energy, the conversations, and the vision shared throughout the week left us both inspired and motivated.
At VuePlanner, we believe in showing up with purpose, and this week proved that the possibilities are truly limitless when the right people come together. We’re already looking ahead to next year—and we can’t wait to build, innovate, and do even bigger things at POSSIBLE 2026. See you there!