Back-to-school is the second biggest shopping season of the year, right behind the holiday season. It’s a time when parents, students, and educators are actively seeking products that can make the upcoming school year easier, more efficient, and more enjoyable. From school supplies to trendy fashion and tech gadgets, the demand is high. This presents a significant opportunity for brands to engage with a highly motivated audience, and YouTube is the ideal platform to do so.
The peak time for back-to-school video content creation on YouTube spans from July 14 to September 1. This window is critical for brands looking to maximize their reach during this busy shopping period. VuePlanner’s proprietary contextual targeting platform allows brands and programmatic buyers to curate custom content collections specifically tailored to back-to-school themes. By leveraging this technology, brands can ensure that their video ads are placed in front of the right audience at the right time, effectively targeting back-to-school-related content.
What’s even more compelling is the shopping behavior of consumers during this season. According to recent studies, 71% of shoppers are willing to wait over two weeks to buy something if they can take advantage of a sale, deal, or promotion. This means that consumers are actively planning their purchases and are highly responsive to timely, well-targeted offers. With back-to-school shopping being a planned event for many families, brands have the opportunity to capture their attention early and influence their decisions.
In fact, more than 50% of parents say that video ads from companies addressing their back-to-school anxieties are more memorable to them. Parents are looking for solutions to the challenges that come with preparing for a new school year, whether it’s finding affordable school supplies, managing their child’s academic success, or organizing their schedule. Brands that create empathetic, solution-oriented video content that speaks directly to these concerns are more likely to leave a lasting impression. This type of content not only captures attention but also builds trust with consumers, making them more likely to make a purchase.
Reaching consumers where they are is key to boosting engagement and sales. With YouTube being a platform where users spend a significant amount of time, it offers a unique opportunity for brands to connect with their audience in a meaningful way. Video content, in particular, is a powerful tool for product research and influencing purchase decisions. Whether it’s showcasing the latest school supplies, tech gadgets, or back-to-school fashion, video ads allow brands to highlight the features and benefits of their products in a way that resonates with viewers.
By delivering targeted, engaging video ads, brands can capture the attention of parents, students, and educators, ensuring their offerings stand out in a crowded marketplace. With VuePlanner’s advanced targeting capabilities, brands can create campaigns that are not only timely but also highly relevant, increasing the likelihood of conversions and building long-term customer loyalty.
This back-to-school season, make sure your brand is front and center on YouTube. With the right targeting, creative, and timing, you can turn this busy shopping season into a major success for your business.
Ready to get started? Reach out to the team of experts at VuePlanner today to craft a tailored back-to-school campaign that will drive results for your brand!