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VuePoints – Spring 2024 – E13

VuePoints / June 14, 2024

Hi everyone! I’m John Cobb, CEO and co-founder of VuePlanner . Delighted to present our newest VuePoints Newsletter brimming with exciting content! Dive into articles covering Cannes Prep, podcasts, marketing trends, and beyond for a wealth of valuable insights to keep you up-to-date. Happy reading!

Before we get into all of the industry news from this week, I want to let you all know that VuePlanner is going to Cannes next week. You can find us at MediaLink Beach. Whether you want to brainstorm ideas or just say hi, we’d love to connect.Reach out to me to request a pass to MediaLink Beach.

In addition to our team, theGoogle and YouTube teams will be at Cannes as well. They will be set up at #GoogleBeach. Check out their full announcement here.

How consumers find new brands and products on social media, marketplaces, and brick-and-mortar retail in 5 charts

ThisEMARKETER article discusses how consumers discover new brands and products across various platforms like social media, online marketplaces, and physical stores. It highlights that social media is a significant channel for brand discovery, particularly among younger demographics, while older consumers often rely on traditional methods like word-of-mouth. Online marketplaces like Amazon also play a crucial role in introducing consumers to new brands, with nearly half of US internet users saying they often discover new products on such platforms. Additionally, physical retail remains relevant, with many consumers still discovering new brands and products through in-store experiences, emphasizing the importance of an omnichannel approach for brands to reach diverse audiences.

GroupM Revises 2024 Ad Outlook Up Several Percentage Points

GroupM has revised its 2024 ad spending outlook, increasing it by several percentage points, reflecting a more optimistic view of the global advertising market’s recovery from the pandemic. This MediaPostarticle discusses how the revision is based on improved economic conditions and increased advertiser confidence, particularly in digital channels. However, uncertainties like inflation and supply chain disruptions remain potential challenges to this growth trajectory.

This week’s post of the week spotlight goes to Evan Shapīro . In this recent post, Evan, in collaboration with Spectrum Reach , released a sequel to the Time Spent Well Report. The study, drawing from various research sources including GWI, Hub Entertainment Research , and Nielsen , provides insights into American TV viewership, particularly focusing on local Nielsen data in the top 22 Spectrum Reach markets. Check out his full post and the Streaming Viewership graphic here.

I have several podcasts to recommend this week. First up, I of course need to let you know that the second episode of our podcast was just released. Join us as Next in Media’s Michael Shields sits down with Brad Feinberg , VP of Media and Digital at Molson Coors Beverage Company to explore the ever-evolving YouTube ad ecosystem and how its impacting the TV market.

Next, I enjoyed this recent episode of the Face of Marketing podcast. This episode features Cerise Vasquez Wright , Josh Golden & John McCauley . Give it a listen here.

And finally, I have to recommend the My First Million podcast. In this episode, Sam Parr and Shaan Puri break down the economics of luxury hobby magazines, make a prediction about Ai cameras, and explain how to find the next tech wave. You can find it here.

Cara Lewis is now Chief Investment and Activation Officer at dentsu .