I’m John Cobb , CEO and co-founder of VuePlanner, here to share the industry’s latest trends and insights. This week, we’re exploring YouTube’s top trends for 2024 and its new AI-powered features in the “Inspiration” tab. We’ll also discuss AI’s role as both a hero and villain in the battle for privacy-first advertising, plus Oprah and Starbucks are teaming up again for a major cultural moment. And to wrap things up, I’ll share some must-listen podcast recommendations for staying ahead and unwinding. Let’s get into it!
YouTube Shares Top Trends of 2024
YouTube has revealed its top trends for 2024, highlighting key shifts in content creation, consumption, and technology. Key trends include the rise of AI-powered tools to enhance content discovery and the continued growth of short-form videos, especially on mobile devices. Additionally,YouTube emphasizes the growing importance of community engagement and authenticity, with creators increasingly focusing on meaningful interactions with their audiences. Learn more in this Social Media Today, LLC article.
YouTube Previews Coming AI Elements in Its ‘Inspiration’ Tab
YouTube is previewing new AI-driven features for its “Inspiration” tab, designed to help users discover content more efficiently. The AI tools will curate personalized video recommendations based on viewers’ interests and browsing history, improving content discovery. These changes aim to enhance user engagement by providing more relevant and tailored video suggestions, making it easier for creators to reach their target audience. Learn more in this Social Media Today, LLC article.
AI Is Both Hero and Villain in the Battle for Privacy-First Advertising
AI is playing a dual role in the evolving landscape of privacy-first advertising, acting as both a hero and a villain. On one hand, AI enables more effective targeting and personalization, improving ad relevance without compromising user experience. However, it also raises significant privacy concerns, as the use of AI for data-driven advertising could potentially violate consumer privacy rights and lead to greater scrutiny over data practices. Learn more in thisAI Business article.
Oprah-Starbucks back together again
Oprah Winfrey and Starbucks have rejoined forces for a new partnership, bringing back their popular line of collaborative products. This time, they’re focusing on a refreshed range of Oprah-branded beverages, available at Starbucks locations nationwide. The partnership is expected to boost Starbucks’ brand image while tapping into Oprah’s massive fan base, blending her influence with the coffee chain’s reach. Learn more in this MediaPost article.
This week’s Post of the Week spotlight goes to YouTube Advertisers . Their recent post declares that viewers are 98% more likely to trust YouTube creators than those on other platforms. Meaning that advertising with YouTube and creator advertising is some of the most effective and impactful advertising available. Check out the full article here.
98% of viewers trust YouTube creators more than creators on other platforms
This week’s podcast recommendation is also from YouTube Advertisers . They sit down with agency leaders Jon Morgenstern from VaynerMedia , Tiffany Rolfe (she/her) from R/GA , Crystal Duncan from Tinuiti , and Joe Yakuel from WITHIN to discuss the endless social possibilities on YouTube. Tune in to hear more about how these leaders and their teams use YouTube to engage with audiences, partner with creators, and capture attention with video.
Tapping Into YouTube’s Social Possibilities With Global Agency Leaders –