In a world where not all YouTube ad campaigns are created equal….marketers are in need of a hero… and VuePlanner is here to save the day. But it all seriousness, we will put away our movie trailer voice in order to deliver some important information.
Most people can recall a time they turned to YouTube to watch the latest movie trailer. In fact, Google says 81% of people who watch movie trailers, do so no YouTube. There are very few other places on the internet that have such a high concentration of movie trailers in one place that are easy to navigate. Of course, you can still catch movie trailers on cable during commercial breaks, but a recent study has found that more than half of 13-24 year olds are more likely to watch a movie trailer on YouTube than on traditional TV.
YouTube is easily the most accessible platform to preview upcoming films, watch movie recaps, listen to movie reviews, and understand film plot theories. And with YouTube is accessible on any computer, tablet, and CTV, but most people are watching from smartphones. A recent study has determined that 35M+ hours of movie trailers were viewed on a mobile device.
Not only are movie goers turning you YouTube for entertainment, but they are using its content to inform their decisions. 65% of people say that watching a movie trailer on YouTube can influence what movie they go to see. Knowing that viewers are coming to YouTube looking to be influenced is a powerful tool for advertisers who embrace contextual targeting.
Contextual targeting relies on intent-based marketing, meaning that consumers are targeting based on why they would be looking at that webpage or video. It shows user area of interest, increasing the chance of receiving a response.
Consumers who were targeted at the contextual level were 83% more likely to recommend the product or service in the ad, than those targeted at the audience or channel level. This is because reaching consumers in the right mindset in the right moment makes ads resonate more effectively, and therefore raises purchase intent more than an irrelevant ad.
Our technology has identified thousands of movie trailers on YouTube that are monetizable, brand suitable, and VuePlanner recommended. Get in touch with our team today to learn how targeting YouTube categories like movie trailers could be the ideal fit for your ads.