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VueMetrics Breakdown: Holiday

VueMetrics / October 18, 2023

Whether you are getting in the holiday spirit early or you are feeling the pressure of a last-minute gift, many shoppers turn to YouTube to find or research their holiday gifts. In fact, the word “gift” is one of the most searched YouTube terms every year for the last 5 years.

Not only are shoppers looking for product reviews and gift recommendations, but more than 90% of people say that they have discovered new products and brand through YouTube. This demonstrates that even new products and brands can have a successful launch with a YouTube ad campaign. While the connection between YouTube and online shopping may be clear, 50% of shoppers say that they use online video while shipping in actual stores.

With most people shopping in-store and online than ever before, watch time of shopping videos with “holiday” in the title have increased 4 times in the last 4 years. If we focus on just one of the holiday video categories, the amount of time people have spent watching unboxing videos on just their phones is the equivalent of watching the holiday classic “Love Actually” more than 20 million times.

Of course, shoppers are researching gifts on YouTube, but they are also using the platform to prep for the holiday events they are hosting. Watch time of cooking videos with “holiday” in the title have increased by 50% in the last few years. And holiday music playlists are never more popular than at the end of the year.

YouTube has a video category for any of your needs and is the perfect home for all of your holiday ad campaigns. Our technology has identified thousands of holiday videos that are monetizable, brand suitable, and VuePlanner recommended. Get in touch with our team today to see how your YouTube ads can rock this holiday season.