Laughter is the best medicine, and YouTube ought to be renamed “YouPharmacy” due to all of the comedy content they have. Comedy is the top genre watched by YouTube viewers (77%), followed by thriller/crime/mystery (60%). And this category only continues to get more popular as watch time for comedy videos on You Tube has grown over 60% in the last few years.
For brands who want to contextually target an audience who enjoys comedy, this category offers a great opportunity for advertisers. Contextual targeting relies on intent-based marketing, meaning that consumers are targeting based on why they would be looking at that webpage or video. It shows user area of interest, increasing the chance of receiving a response.
Consumers who were targeted at the contextual level were 83% more likely to recommend the product or service in the ad, than those targeted at the audience or channel level. This is because reaching consumers in the right mindset in the right moment makes ads resonate more, and therefore raises purchase intent more then an irrelevant ad.
Our technology has identified more than 691 million comedy videos on YouTube that are monetizable, brand suitable, and VuePlanner recommended. Get in touch with our team today to learn how targeting YouTube categories like comedy could be the ideal fit for your ads.