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When Advertising on CTV, Think YouTube First

Connected TV / December 23, 2020

Over the past few years, viewers have shifted away from linear television.  In fact, connected television viewership has surpassed linear television audiences for the first time ever.  The digital viewing experience fits the lifestyle of the 21st century consumer who is accustomed to on-demand services.

82% of all CTV viewership comes from 5 apps:  Netflix, Hulu, Amazon Prime, Disney+ and YouTube.  Of those apps, only YouTube and Hulu offer options for advertisers.  YouTube viewers spend 50% more time watching content than Hulu.  YouTube really is the place to maximize CTV viewer reach and target your ideal customers.

Reach CTV Viewers on YouTube with VuePlanner

VuePlanner helps advertisers “Buy Like TV” through lookalike content segments that mirror networks/shows that were used to reach consumers on linear TV.  With highly-targeted ads, you can now reach broader audiences as well as your specific customers in their living rooms.  Contextually relevant solutions empower brands to determine exactly where their ad creatives will run to reach viewers at the right time – when they are most likely to engage with your ad messages.

VuePlanner employs an advanced targeting approach:

  • Cataloging dynamic, custom-curated collections of YouTube inventory
  • Lists are certified and 100% guaranteed for brand suitability upfront
  • Contextual approach refines YouTube ad campaigns to target specific videos that drive measurable performance at all stages of the purchase funnel
  • Granular video-level reporting & attribution, to understand which content performs best
  • DVIP attribution for existing YouTube buyers, the VuePlanner team can manage  your next campaign

Strategically placing your ads in front of viewers intent on purchasing will increase your sales, and that’s where we can help.  At VuePlanner, we help advertisers navigate YouTube through our hand-crafted video collections, ensuring that your ads are shown to just the right buyers at just the right time.  In fact, we even made a video about it.


With more cost-effective buys than linear TV and the ability to target the same large screens and the same audience demographics, it’s no wonder that VuePlanner is trusted by top global brands.

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