apparel arrow automotive cpg entertainment finance food-beverage gaming internet collaboration commitment innovation transparency map-pin dashboard eye play Lifted Logic Web Design in Kansas City clock location phone play chevron-down chevron-left chevron-right chevron-up facebook checkbox checkbox-checked radio radio-selected instagram google plus pinterest twitter youtube send linkedin

How VuePlanner and YouTube Unlock the Power of CTV

Connected TV / January 10, 2023

Consumers across the globe are flocking to new ways of watching content and connected TV (CTV) is emerging as the new mainstream media providing richer and more diverse experiences. 

According to a recent study, 79% of Wifi-enabled homes are streaming content on CTV devices and spending about 122 hours per month doing so. It’s now more important than ever for advertisers to take advantage of the opportunity to effectively reach and engage consumers in this dynamic environment. Not sure where to start, let VuePlanner help!

VuePlanner is a member of the YouTube Measurement Program and a contextual targeting platform for YouTube advertisers. We are powered by preoperative scoring and relevant, categorized collections of nearly two billion videos to drive performance outcomes on your media investment and reduce misaligned spend. VuePlanner has been recognized by Google as a leading, trusted, independent solution for driving and measuring marketing performance on YouTube. 

As a solution for privacy-safe, contextually targeted ads across desktop, mobile, and CTV, VuePlanner knows that:

  •     YouTube provides unique reach beyond traditional linear TV: On average, 38% of the YouTube audience did not see the ad on linear TV.
  •     Nearly half of YouTube viewers in the desired demo watch YouTube on the big screen: On average, 47% of the target audience reached on YouTube saw that ad on YouTube CTV.
  •     YouTube CTV enables efficient reach for marketers wanting to connect with consumers across screens: On average, YouTube CTV was 27% more efficient* at delivering on-target ads (inclusive of co-viewing) compared to linear TV.

With CTV being such a new development, many advertisers are seeking third-party measurement tools to provide confidence in investing in CTV. VuePlanner’s VueScore ensures transparency in reach, target audiences, and target videos in order to ensure your ads are as successful as possible and eliminating any misaligned ad spend. 

To learn more about how VuePlanner can help you achieve your CTV goals, or to get started now, contact us here.