There is a new spotlight on the fact that various TV networks are selling out of ad slots surrounding major sporting events. ESPN was entirely sold out of ad inventory for the women’s March Madness tournament. NBC sold 85% of its Big Game inventory seven months ahead of this year’s game.
Knowing that demand is high, more advertisers are looking to buy their spots earlier and earlier to secure their place in the ad line up. Added pressure to secure slots, increase prices, and commit to campaigns in advance. But increased demand results in drastically increase pricing. Great for TV channels, but not ideal for brands.
With linear TV sports ad inventory scarce and prices skyrocketing now may be the perfect time to seek a new approach. VuePlanner offers you the capability of advertising on sports content via YouTube channels.
Not only will you be advertising on a separate platform for a lower cost, but you will also be reaching an entirely different audience. Linear TV ads only allow you to target those who watch live sporting events in their entirety. By advertising on YouTube, you will be targeting viewers who are reviewing historic games, catching clips of the game, sharing highlights with buddies, or studying expert commentary. In fact, people are watching more historical footage of their favorite sports now than they were 5 years ago. And the watch time for sports highlights videos on YouTube has grown by more than 80% in the past year.
Though live events like the Big Game and the World Cup still draw large crowds gathered around a TV, those viewers are limiting their big-game viewing to four hours of live play. But if they were to watch sports coverage on YouTube, they are opening unlimited access to millions of hours of content. YouTube viewers get the luxury of watching what they want, when they want, and how they want, especially when it comes to sports.
It is clear that there has been a global shift in the way we enjoy entertainment, with global consumption reaching all-time highs over the last two years. In 2021, YouTube was at the forefront of the digital sports viewership shift, and that audience continues to grow this year. By the end of 2022, the number of digital viewers watching live sports in the US will reach 57.5 million and is expected to exceed 90 million by 2025. This 26% projected increase shows how quickly the consumer is shifting to a more digital, on-demand landscape.
Let’s not forget that sports viewing on YouTube stretches beyond just game play and commentary shows. Now, with the flexibility of YouTube, many of the online creators are the athletes themselves giving fans a behind-the-scenes look at life on and off the field.
Stop battling your competitors for limited space when you could dominate the competition on YouTube with VuePlanner’s proprietary technology. Learn what kind of sports-related inventory we have available right now by messaging our team.