major RETAIL brand
VuePlanner Fuels Performance Results on Connected TV
We drove performance on big screen devices for a major retail brand, using VuePlanner content targeting tactics to optimize their strategy.
LIft in Ad Recall
View Through Rate
The key components to the highly successful retail campaign:
Video Content Matters on CTV
Contextual targeting on the big screen drove 36% stronger performance versus the brand’s traditional audience approaches.
Placements are the Key to Performance
We identified specific key placements that affected VTR performance, aligning the brand within key channels while still guaranteeing suitability standards.
An Approach Tailored to Connected TV:
VuePlanner developed custom collections around key topics for the brand’s audience, such as Home DIY & Technology, tailoring to the videos that perform best on YouTube Connected TV.
Our approach allowed the brand to target content from Premium Publishers & Top Content Creators, without paying an upfront premium.
Results drove overall awareness and a lift in Ad Recall, while providing the client with actionable data for future campaign planning.