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VuePoints – Spring 2024 – E7

VuePoints / May 3, 2024

Happy Friday! I’m John Cobb , CEO and co-founder of VuePlanner . Excited to present the newest VuePoints Newsletter! In its pages, discover a wide range of topics, from Google Newfronts to Generative AI, Podcasts, Career Changes, and more. Overflowing with crucial industry insights, it offers a complete overview of recent advancements. Consider it your indispensable guide to staying informed. Jump in and relish your reading journey!

Did you miss the Google Upfronts this week? Check out this video to see how brands, agencies, and publishers are partnering with Google to reimagine their strategies in a new era of CTV. Watch here.

https://www.youtube.com/live/uzvubzMGV38?si=DiNFnpITSnAjWxuE

Google Pitches All-in-One Buying with Help from Top Publishers

Google is promoting an all-in-one buying solution with assistance from major publishers, aiming to simplify the ad buying process. This Marketing Brew article covers how the initiative intends to streamline ad purchasing across various Google-owned platforms, including YouTube, Google Display & Video 360, and Google Ad Manager. The collaboration seeks to enhance efficiency and effectiveness in digital advertising. Learn more.

https://www.marketingbrew.com/stories/2024/04/29/google-pitches-all-in-one-buying-with-help-from-top-publishers

Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

Buyers in this year’s upfronts are demanding more flexibility and increased programmatic execution in TV advertising. This AdExchanger article says that they seek adaptable deals that allow for adjustments as market conditions evolve. While linear TV is still prominent, there’s a growing interest in streaming and digital platforms, driving the push for more programmatic capabilities. Advertisers are emphasizing the importance of data-driven insights and the ability to reach specific audiences across various channels. Learn more.

https://www.adexchanger.com/tv/buyers-want-flexibility-and-more-programmatic-execution-in-this-years-upfronts/?oly_enc_id=9018G7506189I8D

GenAI Can Help Companies Do More with Customer Feedback

This article from the Harvard Business Review discusses how Generative AI can assist companies in leveraging customer feedback more effectively. GenAI can analyze large volumes of feedback data to extract valuable insights and identify emerging trends. By utilizing GenAI, companies can improve customer satisfaction, product development, and overall business performance. Learn more.

https://hbr.org/2024/04/genai-can-help-companies-do-more-with-customer-feedback

AdGPT Exits Stealth To Create AI-Generated Ads For SMBs

This AdExchanger article introduces AdGPT, a company emerging from stealth mode to provide AI-generated ads tailored for small and medium-sized businesses. AdGPT utilizes GPT technology to produce ad creatives, targeting SMBs seeking cost-effective and efficient advertising solutions. By leveraging AI-generated ads, AdGPT aims to empower SMBs with high-quality marketing materials, potentially revolutionizing the advertising landscape for smaller businesses. Learn more.

https://www.adexchanger.com/ai/adgpt-exits-stealth-to-create-ai-generated-ads-for-smbs/

This week’s Post of the Week spotlight goes to Andy Plesser . He recently shared an interview with Shelby Saville , chief investment officer at Publicis Media US where she discusses how First-party consumer data, while valuable, shouldn’t be confused with identity for advertisers.  Check out the full post here.

https://www.linkedin.com/posts/andy-plesser_beetretreat-mediaagency-mediabuying-activity-7191820835844751360-x9Ey?utm_source=share&utm_medium=member_android

This week, I have really been enjoying listening to HBR on Strategy. In the episode I have linked,Harvard Business Review explores Clayton Christensen ‘s theory of disruptive innovation, tracing its impact over three decades and the evolving debates surrounding its application, particularly within technology startups. Expert scholars including Derek van Bever , Rita McGrath , and Felix Oberholzer-Gee discuss the legacy of disruptive innovation and how its common perception has diverged from its original meaning, touching on key topics such as strategy, competitive strategy, business history, and the innovator’s dilemma. Give it a listen here.

https://hbr.org/podcast/2024/04/disruptive-innovation-in-the-era-of-big-tech

Sal Candela is now the Head of Global Partnerships at Roku .

https://www.linkedin.com/posts/salcandela_im-excited-to-share-that-im-starting-a-ugcPost-7191070502801559556-E0hO?utm_source=share&utm_medium=member_android

Danielle Resnick is now the Associate Media Director at OmnicomMediaGroup USA

https://www.linkedin.com/posts/danielle-resnick-ab6352135_couldnt-stay-away-from-kate-franzen-and-activity-7184573049101246464-Y6jP?utm_source=share&utm_medium=member_android

Sara Hammes is now the FUSE Executive Fellow, City of Los Angeles, Bureau of Public Works, Urban Forestry Division at City of Los Angeles , Bureau of Public Works, Urban Forestry Division.

https://www.linkedin.com/posts/sarahammes_im-happy-to-share-that-im-starting-a-new-activity-7191543340218122241-rI3L?utm_source=share&utm_medium=member_android

I wanted to give you a little bit of bonus content this week. This video features Chris andRhonda Patrick, Ph.D. discussing Dr Patrick’s favorite new cardio routine. I encourage you to check it out.

https://youtu.be/MjKrwsfr-js?si=4gagKdy3b1OPa_Va