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VuePoints – Spring 2024 – E11

VuePoints / May 31, 2024

Hello! I’m John Cobb, CEO and co-founder of VuePlanner . I’m thrilled to present our latest VuePoints Newsletter! Inside, you’ll discover articles on leadership, video marketing, podcasts, industry trends, and much more. It’s filled with valuable insights to keep you updated. Enjoy!

20 CEO Lessons Learned at HubSpot on the Journey from $0 to $20billion

Brian Halligan , co-founder of HubSpot shares essential leadership lessons from his journey scaling the company to a $30 billion market cap. In this LinkedIn Blog post, he emphasizes the need for CEOs to delegate as their companies grow, as his initial tendency to control decisions became counterproductive when the team expanded beyond 50 people. Halligan also highlights the importance of adapting business strategies based on customer feedback, which led HubSpot to shift its focus from sales metrics to customer satisfaction over time. Additionally, he underscores the dual importance of developing both the company’s product and its culture, viewing employee happiness as critical to long-term success.

Bill Walton Was an Exceptional Basketball Player and Broadcaster

Bill Walton , celebrated for his basketball career and broadcasting, believed the essence of leadership is making the choice to derive happiness from others’ success. Influenced by coach John Wooden, Walton emphasized focusing on effort, character, and the impact on others’ lives rather than individual achievements. In this Inc article, he exemplified this in his career, particularly in his later years, by supporting teammates like Larry Bird. Walton’s legacy teaches that true leadership and happiness come from prioritizing collective success over personal glory.

This article from EMARKETER highlights essential trends and data points for effective video marketing. One major trend is the increasing dominance of digital video over traditional TV, with users spending more time on streaming platforms and social media videos. Marketers need to create platform-specific content to engage audiences effectively on YouTube , TikTok , and Instagram. Additionally, understanding viewer preferences and behavior through data analytics is crucial for optimizing video marketing efforts and achieving better ROI.

This week’s Post of the Week spotlight goes to Roger W. Ferguson, Jr. , former President and CEO at TIAA . He recently shared five lessons he’s learned from his own career in a commencement address at the 2024 Warton MBA for Executives Graduation in San Francisco. Check out his speech here.–YFu?utm_source=share&utm_medium=member_android

I also want to spotlight is one from VuePlanner . We’re gearing up for an amazing time at MediaLink Beach at Cannes Lion 2024. Check out the post for more details.

This week I have really been enjoying listening to the Marketecture Media podcast. The episode I have linked for you features Joshua Palau , the VP of Performance Media for Pfizer . He discusses how programmatic works for pharma marketing, as well as his general experience with in-housing. Give it a listen here.

BONUS PODCAST! I have one more I want to recommend this week: On the Homefront with Jeff Dudan . This episode features President of legendary Joe Gibbs Racing Dave Alpern . He shares the continuing impact of his best friend JD Gibbs, even after his death. Dave explores the Joe Gibbs Racing story, and his impact on the team from day one. You can watch this one on YouTube.

Yale Cohen is now the Head of Brand Safety & Advertising Solutions at X .

Dr. Mark Grether is now the SVP and General Manager at PayPal .