With the World Cup right around the corner, we thought it would be fun to make a VueMetrics centered around the biggest sporting event in the world! And where are all of these international fans going to watch the tournament in their time zone, you ask? YouTube! Not only are World Cup fans watching the game, or clips of the game, on YouTube, but they are also watching more historic sports footage now than they were 5 years ago.
Fans like the on-demand nature of YouTube. With the World Cup being held in Qatar this year, the live event will not be accessible to many viewers due to time zones constraints. Instead, viewers may choose to watch highlights on YouTube the next day.
This is not an unpopular options as 1/3 of soccer fans prefer to watch highlights or have the ability to fast-forward while catching up on the game. Another benefit of YouTube.
Our technology has identified thousands of videos featuring historic sports footage and we know that as soon as the 2022 World Cup premiers, countless more World Cup videos will be added to YouTube every day. Our forecasting tool predicts that there will be millions of views on this content. Get in touch with our team today to learn how you can edge out your competitors with YouTube advertising.