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VueMetrics Breakdown: Travel

VueMetrics / May 17, 2022

After two years of a global pandemic, some travel destinations are beginning to welcome visitors again, and many people are beginning to feel more comfortable traveling. In fact, more than a quarter of travelers are looking to make up for lost time and extend their vacations longer than normal in the coming year. But where is the first destination?

We’ve all spent years daydreaming about the trips we want to go on and the wonders we want to see, but how do you choose where to go first? Many travelers will turn to YouTube to research their destinations. Not only can they watch tour guides, hotel walkthroughs, and packing tutorials, but they can also see what an ideal day in this new destination will be like through influencer vlogs.

In the height of the pandemic, with vacationing out of the question, travel content on YouTube was less popular and was posted less frequently. However, things are back on the rise now! With restrictions being lifted, viewers are ready to devour more travel and vacation content.

With almost half of American seeking to travel more this year, this increased drive for travel has also increased the popularity of travel content on YouTube. As our culture’s idea of “office” evolves, there are more travel vloggers and van-lifers than ever before who feature their explorations in their YouTube content.

Our technology has identified more than 98,000 travel videos on YouTube that are monetizable, brand suitable, and are recommended by VuePlanner. And we are forecasting over 99 million views on those videos  in the next 30 days. Don’t let the bus leave without you. Get in touch with our team today to target eager travelers using YouTube.