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VueMetrics Breakdown: Pets

VueMetrics / June 9, 2022

Wet noses, velvet ears, twitchy whiskers, and vibrant feathers. We love our pets!  Humans have adored pets for centuries, but there was an extra special place in our hearts and our homes for our furry companions at the beginning of the 2020 global pandemic. Suddenly more people than ever are home with their pets all day or are home alone and considering acquiring a new pet.

Because of this, not only have YouTube pet videos become more popular over the last two years, but there are more pet owners than ever before. Due to all of the new and reinspired pet owners, pet brands’ revenue has increased 63% since the pandemic began. And it’s easy to understand why pet brands might consider advertising on YouTube when pet owners head to the store after visiting the pet brands site or seeing a relevant ad about a product they were considering.

As employees become acclimated to working from home at the beginning of the pandemic, there was a spike in the number of pets being adopted. As these pets find loving homes, those new pet owners start to seek out resources to help with their training and care. Where do they go? YouTube! Hence the spike in pet video publications on YouTube in March 2020.

In fact, there is so much pet related content on YouTube that our technology has identified more than 18,000 pet videos on YouTube that are monetizable, brand safe, and VuePlanner recommended. And from those videos, we predict about 12.8 million views on that content in the next 30 days. Get in touch with our team today to learn about how YouTube ads can help you connect with the purchasing power of pet owners.