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Everything You Need to Know about Inclusion Lists

Contextual Targeting / February 7, 2023

Video marketing can be a daunting process when just getting started. Our team at VuePlanner wanted to make the process as smooth and clear as possible for you. That is why we have developed this blog to help you understand everything you need to know about inclusion lists.

An inclusion list contains channels, brands, influencers, and creators whose content aligns well with your brand. Ideally, you would like your ads to play on all of the content included in this list. This content should be well-vetted and determined safe and suitable for your brand. This ensures that your content will be engaging to the typical viewer of the content on your inclusion list.

Now you know what inclusion lists are, but why are they important? Inclusion lists are a key factor for video advertisers looking to optimize their ads and reach the right people on the right type of content. Inclusion lists within VuePlanner to allow your brand to featured alongside channels and content that shares similar values to you. These lists allow you to reach your target audiences with less wasted ad spend, and when you team up with VuePlanner you can eliminate any chance of waste.

With your new understanding of the importance of inclusion lists, the concept for developing one might be intimidating. The first step to developing your list is to create a list of your brand’s guidelines and values. From there, you can start to build your inclusion list by reviewing different sources and categories of content and determining which ones you can trust to reflect your brand’s values.

The first version of your inclusion list might be long. But it is important to start broad and continue to whittle down and fine turn your list. Your list will always be under review in order to continuously be evolving with the online culture.

At this point if you are still overwhelmed by the concept of inclusion list, don’t panic. Our team of experts at VuePlanner are here to make the entire process easy for you. We can help you develop your inclusion list and execute your entire YouTube advertising campaign. Reach out today to get started!