Our team headed to the Cannes Lions International Festival of Creativity energized by the opportunity to learn, connect, and contribute to the conversations shaping the future of media and advertising. Among those representing VuePlanner on the Croisette was Linda Joseph, our VP of Sales, attending for the first time. We caught up with Linda post-festival to hear about her experience and gather her insights. Here’s what she had to say:
First Impressions
“As a first-timer, Cannes can feel overwhelming—it’s definitely not for the introverted,” Linda shared. “But once you find your rhythm, it’s a really special place. You see familiar faces, meet new ones, and dive into deep conversations. You just have to lean into the madness, the heat, and the chaos. If you do, you’ll walk away energized and inspired.”
Most Impactful Moments
Some of the most memorable moments of the trip came through powerful conversations and unexpected encounters. Hearing from Neal Mohan, CEO of YouTube, and Marc Pritchard, CMO of P&G, was a major highlight—two industry titans offering visionary perspectives on where media is headed next. A picturesque island lunch with the InMarket team was both relaxing and inspiring. “Todd Morris, their CEO, really stood out,” Linda shared. “Smart, gracious, and full of vision.” Another standout interaction came during a chance meeting with a former P&G European Director, who shared a compelling perspective on how AI is rapidly transforming global marketing strategies.
Key Takeaways
Throughout the week, a few clear themes echoed across conversations, panels, and parties on the Croisette. From the rise of AI to the dominance of creators, the industry’s future is being shaped by those willing to evolve.
AI, AI, AI. While some creatives may be cautious, the consensus is clear: AI is here to enhance—not replace—the creative process. To stay relevant in this fast-moving space, embracing new technologies like AI is a must.
Creators are the future of advertising. Influencers and creators continue to steer the cultural conversation, playing an ever-larger role in shaping consumer perception and brand strategy.
Meaningful connections come from being present. One of the most valuable aspects of Cannes was the power of serendipity. VuePlanner’s space at 3C proved to be a standout—bright, airy, and full of energy. Its unique vibe encouraged meaningful conversations and chance encounters with influential attendees. Just being present and open to the natural flow of the festival led to several unexpected yet promising connections. Having access to the Publicis Lounge only amplified this—providing a relaxed, elevated space to engage with both agency and brand-side clients in an authentic way.
Don’t underestimate the Palais. While the Croisette buzzed with activity, some of the most impactful moments happened inside the Palais during formal sessions. Panels led by industry leaders offered real insight into what brands and creatives are prioritizing—and served as helpful context for conversations outside the conference walls.
And finally—a note from Linda: Stay hydrated… with water, not rosé!
Ready to Take the Stage with VuePlanner?
Whether you’re a brand looking to start using creators in your advertising strategy on YouTube or an agency seeking smarter solutions for your clients, VuePlanner is your go-to partner. Using contextual targeting and creative optimization, we help you drive full-funnel performance across the platform where it matters most.
Connect with Linda today to learn how VuePlanner can help you create a Cannes-worthy YouTube campaign of your own.