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Why YouTube Advertising is your Answer for the 2024 Summer Games

Seasonal / May 14, 2024

The Olympic Games stand as the pinnacle of athletic achievement, drawing the world’s finest athletes. Similar to the Super Bowl, this grand event serves as a prime opportunity for advertisers to flaunt their prowess.

The 2020 Tokyo Games shattered records with a staggering $900 million spent on ads, with media analysts pegging the cost of a 30-second primetime slot at around $1.3 million. Clearly, advertisers recognize the immense value of promoting themselves during this premier advertising extravaganza. However, astute brand marketers are now looking beyond traditional avenues, seeking more strategic avenues to invest their advertising dollars.

As anticipation builds for the 2024 Summer Games in Paris, savvy advertisers grasp the significance of diversifying their campaigns to capture audiences on platforms like YouTube. Given the time zone differences, many events will air during the wee hours for US viewers, prompting reliance on platforms like YouTube for access to coverage and highlights.

During the 2020 Summer Games, YouTube witnessed a staggering 231 million Olympic-related streams, a figure expected to be matched or surpassed in the upcoming event. Viewers flock to YouTube for a myriad of content, from international broadcasts to athlete interviews and ceremony coverage. Aligning brand ads with such content presents the optimal strategy to engage with the Olympic audience.

Highlighting the potential, VuePlanner previously collaborated with a major financial institution, strategically placing their Olympic-themed ads alongside relevant YouTube content. This resulted in over 31 million impressions, with more than half of viewers watching the video to completion. Your brand could replicate this success by partnering with VuePlanner, mastering the art of YouTube advertising during the Olympics.

Seizing the monumental YouTube advertising opportunity surrounding the Games is imperative, given the widespread engagement across various channels and devices. Our team stands ready to craft your custom Olympic campaign targeting strategy. Reach out today to start on your journey to winning gold.