Hi, I’m John Cobb , CEO and co-founder of VuePlanner —welcome to the VuePoints Newsletter! This week, we’re exploring YouTube’s dominance on TV, Publicis Media’s push into women’s sports investments, and Hyundai Motor Company (현대자동차)’s strategy for incremental reach. Plus, we’ll break down Gemini’s ad potential and highlight must-listen podcasts to keep you ahead of the game. Let’s dive in!
YouTube now sees more watch time on TV than on mobile or desktop, making it the top device for viewing in the U.S., which presents new advertising and monetization opportunities for creators beyond traditional ads. Google ’s automated refund system for local SEO leads has caused frustration among advertisers, as poor-quality leads are now more common and difficult to dispute, despite an increase in overall refunds. Meanwhile, Temu is restructuring its logistics model in response to potential U.S. tariffs, requiring sellers to store products in American warehouses instead of relying on direct shipments from China. Learn more.
YouTube Won TV, Or Did TV Win YouTube?; Down Like A Leads Balloon
Publicis Sport & Entertainment has launched Women’s Sports Connect (WSC), a new initiative designed to help clients invest more efficiently in women’s sports media opportunities. WSC offers services across media, content, sponsorships, talent/NIL/influencer partnerships, and events, providing strategy, consulting, and activation support. This initiative aims to enhance brand engagement in women’s sports by streamlining access to various investment avenues. Learn more
New Publicis Offering To Help Clients Invest In Women’s Sports
Hyundai’s latest campaign, “The Road,” debuted during the NFL, AFC, and NFC championship games, aiming to achieve incremental reach rather than direct response. The company is focusing on connecting with new audiences through this initiative. Learn more.
Hyundai Is In Hot Pursuit Of Incremental Reach
Google‘s CEO, Sundar Pichai , has indicated that the company is exploring the integration of native advertising into its Gemini AI platform, emphasizing a user-first approach. Currently, Gemini offers both free and subscription-based tiers, with no ads present. While ads won’t appear in Gemini this year, Google’s $75 billion investment in AI and its history of monetizing services suggest that advertising integration is likely in the future. Learn more.
Google sees ad potential in Gemini AI
The first Post of the Week spotlight goes toJamie Gutfreund the Founder of Creator Vision . Her recent posts disucsses how the Cannes Lions International Festival of Creativity is evolving to better reflect the creator economy, with the Social & Influencer Lions rebranded as the Social & Creator Lions in 2025. This includes five new categories to recognize creator-led campaigns, following the 2024 “Michael CeraVe” campaign, which sparked discussions about what qualifies as creator-driven. Cannes Lions is adjusting its approach to highlight the growing importance of creator-led marketing. Check out her full post here.
The second Post of the Week spotlight goes to YouTube Advertisers and their recent post about unlocking the power of creator collaborations. Check out the full video here.
This week I have been listening to The CMO Podcast with Jim Stengel. The episode I have linked for you features welcomes Tim Armstrong, founder and CEO of Flowcode, and author, professor, entrepreneur and fellow podcaster, Scott Galloway. They dove headfirst into topics that are affecting us as business leaders, but also as members of society. Give the episode a listen for yourself through the link below.
Scott Galloway & Tim Armstrong // CMO Podcast Alumni Reunion