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VuePoints – Winter 2023 – E9

VuePoints / February 23, 2024

Greetings! I’m John Cobb, the CEO and co-founder of VuePlanner. It gives me immense joy to present to you the newest edition of the VuePoints Newsletter. In this publication, we explore various subjects including consumer spending habits, retail media, AI, YouTube, and more. I’ve carefully selected high-quality content from our industry to provide you with a comprehensive view of recent developments. Consider this newsletter your ultimate guide to staying updated on everything relevant to our field. Enjoy your reading experience!

Consumers: Spending More to Buy Less

This McKinsey & Company article discusses a trend where consumers are spending more money to purchase fewer items, particularly in the consumer packaged goods sector. This shift is attributed to various factors such as a preference for quality over quantity, increased interest in sustainability, and changing consumer behaviors influenced by the pandemic. Companies are adapting by focusing on premiumization strategies, offering higher-quality products, and enhancing sustainability efforts to meet evolving consumer preferences. Understanding these shifts in consumer behavior and adapting strategies accordingly is crucial for businesses to remain competitive in the market. Learn more.

5 Recent Charts Forecasting How Ad Spend is Changing, From Retail Media to Programmatic

This article from eMarketer presents five recent charts focusing on advertising spend forecasting. It highlights trends such as global ad spending growth, digital ad spend surpassing traditional media, and e-commerce’s influence on advertising investment. These insights underscore the importance for businesses to adapt their advertising strategies to align with shifting consumer behaviors and digital trends. Learn more.

Walmart’s $2.3B Vizio Deal Highlights Retail-Streaming Marriage

Walmart has struck a deal to acquire VIZIO, a prominent television manufacturer, for around $10 billion. This acquisition marks Walmart’s expansion into the consumer electronics sector, positioning the retail giant to compete more directly with tech-focused rivals like Amazon and Best Buy. This Axios article discusses how the move aligns with Walmart’s broader strategy to diversify its offerings and leverage its extensive customer base to drive growth across various product categories. By integrating Vizio’s popular products into its ecosystem, Walmart aims to strengthen its position in the competitive retail landscape. Learn more.

YouTube Dominates TV Streaming in US, per Nielsen’s Latest Report

According to Nielsen‘s latest report, YouTube emerges as the dominant force in TV streaming within the United States. The report highlights YouTube’s significant lead over other streaming platforms in terms of total minutes streamed. This TechCrunch article discusses how YouTube’s dominance extends across various demographics and age groups, indicating its widespread appeal and influence in the streaming market. This data underscores YouTube’s pivotal role in shaping the landscape of digital entertainment consumption, solidifying its position as a key player in the evolving media industry. Learn more.

OpenAI’s Sora Turns AI Prompts Into Photorealistic Videos

OpenAI has unveiled Sora, a new generative AI model designed to create video content from textual descriptions. Sora demonstrates impressive capabilities in generating diverse and realistic video scenes based on simple text prompts, showcasing advancements in AI-driven content creation. WIRED discusses how this breakthrough in AI technology has the potential to revolutionize various industries, from film production to virtual reality experiences, by enabling rapid creation of visual content from written descriptions. Learn more.

Coach Pairs Virtual Influencer with Real Celebs Lil Nas X, Camila Mendes

This Marketing Dive articles talks about how Coach has partnered with virtual influencer Lil Nas X for its “Imma” Gen Z campaign, leveraging his digital persona to connect with younger consumers. The campaign features Lil Nas X as a CGI character engaging in various activities, reflecting Gen Z’s digital-native lifestyle. By collaborating with a virtual influencer, Coach aims to resonate with younger audiences who are increasingly immersed in online culture and social media. This innovative approach showcases the brand’s adaptability and commitment to staying relevant in the ever-evolving landscape of influencer marketing. Learn more.

This week I have been listening to the Behind the Numbers Podcast from eMarketer ter. The episode I want to share with you discusses what will influence digital ad spending this year, who’s the “dark horse” ad player of 2024, and how the CMO role and marketing departments will change. “In Other News,” they talk about what to make of Google‘s latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Give it a listen here.

This week’s post of the week spotlight goes to Wendy Josefsberg, SVP of Digital Growth Accounts at Nielsen , and her post featuring the newest Gauge from Nielsen. This graphic is a high-quality resource for those in the CTV and video advertising businesses. Wendy does a great job of breaking down the graph and highlighting some important changes. Check out her whole post here.