Hi, I’m John Cobb , CEO and co-founder of VuePlanner . Last week, I had the pleasure of joining a group of our team members at the Cannes Lions International Festival of Creativity . We had an incredible time—learning from industry leaders, engaging in meaningful conversations, and connecting with some of the most influential voices shaping the future of media. This week’s VuePoints newsletter is a special Cannes edition, featuring everything from first-timer reflections and ad tech briefings to podcast interviews and more.
During my time at Cannes, I had the honor of sitting down with Axios publisher Nicholas Johnston during Cannes to discuss something we’re deeply passionate about at VuePlanner—YouTube. While it’s clear that YouTube reaches everyone, true success on the platform comes from understanding the mindset of the viewer, not just delivering a message. Context, content, and purpose must all align to create meaningful impact. Grateful to Human Ventures and OpenAP for hosting such a thoughtful and energizing conversation.
Check out the full video here – https://www.youtube.com/watch?v=XdSD2WyNLCk
ThisAdExchangerarticle explores how Cannes Lions 2025 marked a turning point where creativity and technology are no longer separate forces but deeply intertwined. Industry leaders emphasized the power of AI, data, and automation to unlock more meaningful, personalized, and scalable creative experiences. Collaboration across tech companies, creative agencies, and brands is now essential to deliver impactful storytelling in a rapidly evolving media landscape.
This year’s Cannes Lions showcased a powerful convergence of content, community, commerce, and purpose. From Paris Hilton’s focus on authentic storytelling to Dove ’s enduring “Real Beauty” campaign, the emphasis was on purposeful, emotionally resonant work. This ADWEEKarticle disucsses how the festival made it clear that today’s most impactful media strategies are those that unify creative storytelling with commerce and community in meaningful, value-driven ways.
Learn more. https://www.adweek.com/media/heres-what-was-iconic-at-this-years-cannes-lions/
This year, a team from VuePlanner headed to the Cannes—and for our very own Linda Joseph , it was her first time experiencing the magic firsthand. In our latest blog post, she captures the energy, insights, and inspiration of the week, from powerhouse keynotes to harbor-side conversations. It’s a candid, first-timer’s look at what makes Cannes such a special gathering for the creative and media industries.
Read the full recap: https://hubs.li/Q03tTWGZ0
At Cannes Lions 2025, the biggest ad tech announcements underscored how TV has fully entered the programmatic era. Major players like The Walt Disney Company , Roku , and Netflixrevealed integrations that bring their premium streaming inventory into demand-side platforms, enabling real-time, data-driven ad buying. Digidal reports that this shift reflects a growing demand for addressable, outcome-based advertising across CTV, with a focus on identity targeting, clean rooms, and live sports environments—mirroring trends from this year’s upfronts, where buyers prioritized transparency, agility, and measurable results.
The VuePlanner team had an incredible time at Cannes Lions 2025, where creativity, technology, and community came together in full force. From inspiring panels and keynotes to energizing conversations along the Croisette, we immersed ourselves in the latest trends shaping the future of media and advertising. It was a week of powerful connections, bold ideas, and unforgettable moments—we’re already counting down to next year.
Get a glimpse into what we are doing in our short recap video here – https://www.linkedin.com/feed/update/urn:li:activity:7341839162288877569
During our time at Cannes, we once again joined forces with Next in Media and Michael Shields to film a special edition of the Next in Creator Media podcast—and the first episode is now live. Recorded at Google Beach, this conversation with Sean Downey of Google dives into how YouTube is transforming brand-creator connections through tools like Brand Connect, the emergence of “Peak Points,” and the rise of shoppable content. We also explore YouTube’s growing presence in live events like the NFL’s global broadcast and its impact on full-funnel marketing.
Don’t miss it! https://www.youtube.com/watch?v=ya0LLXl8oDk