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VuePoints – Summer 2024 – E2

VuePoints / July 15, 2024

Hello! I’m John Cobb , CEO and co-founder of VuePlanner . I’m thrilled to present our latest VuePoints Newsletter, packed with exciting content! Dive into articles featuring Cannes takeaways, enlightening podcasts, industry updates, and more—offering a wealth of insights to keep you ahead of the curve. Enjoy the exploration!

Dive into the latest trends and exclusive takeaways from Cannes Lions 2024 at MediaLink Beach! Explore MediaLink ’s comprehensive document for an insider’s view on the future of media and innovation. Download your copy here.

https://pages.medialink.com/medialink-beach-2024.html?utm_medium=email&utm_source=bulletin&utm_campaign=2024_trends_takeaways&utm_content=nocontent&utm_term=noterm

We’ve wrapped up recording some amazing podcast episodes with Michael Shields that we can’t wait to share with you. We have just released a Cannes highlights reel featuring discussions with industry leaders, including:

Janet Balis , CXO Advisor

Joe Marchese , Human Ventures

Wendy Aldrich , Pfizer

Joshua Palau , Pfizer

JiYoung Kim , GroupM

Shannon Pruitt , Stagwell Brand Performance Network

John Terrana , VaynerMedia

Josh Campo , Razorfish

Rebecca Sykes , The Brandtech Group

Kevin Blazaitis , Omnicom Media Group

Ryan Stern , Collectively

Greg Johns , Canvas Worldwide

Stay tuned for more updates and get ready to dive into these insightful conversations!! Check out the video here: https://www.youtube.com/watch?v=z-3-rgXXMtw

Short-form ads across all platforms are proving to be effective, with engagement and ROI consistently strong. This MediaPost article discusses how this format resonates well with audiences due to its concise nature and ability to capture attention quickly. As advertisers increasingly prioritize efficiency and impact, short-form ads remain a pivotal strategy in digital marketing campaigns.

https://www.mediapost.com/publications/article/395992/short-form-ads-on-any-platform-continue-to-pai.html

This Harvard Business Review article outlines six essential disciplines that companies must adopt to maximize the potential of General AI (Gen AI). These disciplines include designing AI systems with transparency and accountability, integrating AI seamlessly into organizational workflows, and ensuring ethical considerations guide AI development and deployment. By prioritizing these disciplines, businesses can harness Gen AI’s capabilities to innovate, optimize operations, and maintain trust with stakeholders.

https://hbr.org/2024/07/the-6-disciplines-companies-need-to-get-the-most-out-of-gen-ai

This week’s Post of the Week spotlight goes to Shelley Zalis , founder and CEO of The Female Quotient . In her latest post, Shelly shouts out Tara Walpert Levy, on your new role as chair of the Ad Council Board of Directors! Tara was recently features on our Exploring the YouTube Ecosystem podcast hosted by Michael Shields. I encourage you to check out Shelley’s full post.

https://www.linkedin.com/posts/shelleyzalis_storytellers-are-change-makers-we-connect-activity-7216500259051429889-7pd6?utm_source=share&utm_medium=member_android

This week, I have really been enjoying listening to the Private Equity Podcast. In the episode I have linked for you, host Sean Mooney talks with Darren Herman , Managing Director at Bain Capital , about his unconventional path into private equity. They delve into digital innovation’s role in the industry, strategic talent management, and the importance of adaptability in a constantly evolving sector. Give it a listen here.

https://www.youtube.com/watch?v=UU_QOnWL9AY&list=PLrAxaTECgtNP7YBIyYDkKcxSoTcKd1S8l

Mary Kate Callaghan is now the Vice President, National Video at Publicis Media!

https://www.linkedin.com/posts/mary-kate-callaghan-22904740_im-happy-to-share-that-im-starting-a-new-activity-7216104962609565696-0mHC?utm_source=share&utm_medium=member_android