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VuePoints – Summer 2023 – E8

VuePoints / August 11, 2023

Hello there! I’m John Cobb, one of the founders of VuePlanner and also its CEO. I’m thrilled to offer you an opportunity to receive a weekly recap of noteworthy updates in the realms of #AdTech, #AI, and #advertising, gathered from diverse sources. Our succinct insights aim to provide you with seamless awareness, making it easier for you to navigate through the ever-changing landscape. My goal is to create a valuable hub that ensures you remain well-informed and current. Let’s dive in!

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CEO Optimization Rebounds in August

According to a recent poll featured on Chief Executive Group, CEO optimism has experienced a rebound in the month of August. Melanie C. Nolan write that the survey indicates a notable improvement in CEOs’ outlook on the economy and business conditions. This positive shift reflects growing confidence in the recovery and future prospects. The improved sentiment can be attributed to factors such as successful vaccination efforts and increased economic activity. Despite ongoing challenges, CEOs are showing renewed optimism and a more favorable view of the #businesslandscape. Learn more. 

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Interview with a YouTube Executive

Erin on Demand sits down with Tara Walpert Levy, Vice President at YouTube, to discuss the YouTube universe. They cover topics such as new monetization rules, changes in the algorithm, and if the market is too saturated. You can watch the whole interview on YouTube. Watch for yourself here.

 Tara Walpert Levy on AI

The Information‘s interview with YouTube’s Vice President Tara Walpert Levy, delves into her perspectives on the impending #AIadvancements. The executives discuss YouTube’s utilization of AI to recommend videos and its role in content moderation. They emphasize the importance of striking a balance between #automation and #humanintervention in ensuring responsible platform management. The interview also touches on competition, user engagement, and the challenges tied to evolving AI technologies in the context of content curation and platform governance. Learn more.

YouTube Shorts has 2 Million Monthly Users

According to a TechCrunch report, Google has announced that YouTube Shorts, its short-form video platform, now attracts a massive 2 billion logged-in users on a monthly basis. This impressive user count highlights the popularity of the platform among online audiences. YouTube #Shorts, designed to compete with platforms like TikTok, has been rapidly gaining traction since its launch. The report also emphasizes Google’s efforts to monetize Shorts and its plans to further develop the platform’s content creation and consumption features. Learn more.

Google’s Head of Ad Tools Thinks AI Is a Good Problem to Have

The Head of Ad Tools for the Americas at Google, Sean Downey, views the AI revolution as a positive challenge, according to this Digiday article. Downey believes that AI can enhance advertising strategies by enabling smarter decision-making and personalization. Kimeko McCoy’s interview with Downey acknowledges the complexities AI brings but sees them as opportunities to innovate and improve customer experiences. Downey also emphasizes the importance of striking a balance between automation and human oversight in the evolving landscape of AI-driven marketing. Learn more. 

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Nielsen to Collect Podcast Data

Nielsen, a renowned measurement company, is set to gather #podcast data as it transitions its ratings methodology from paper diaries to digital platforms, as reported by Podcast News Daily. This move reflects a shift towards more accurate and modern data collection methods. Nielsen’s adaptation to digital data collection will offer a more comprehensive and precise understanding of podcast listenership. The change is expected to enhance the credibility and reliability of podcast audience measurement in an era dominated by #digitalmediaconsumption. Learn more. 

Strategy Leader’s Evolving Mandates

The role of strategy leaders is undergoing transformation, as highlighted in a McKinsey & Company article. These leaders are now expected to contribute beyond traditional strategy formulation, extending their responsibilities into areas such as organizational culture, #innovation, and #digitalization. Their evolving mandate includes fostering collaboration across different functions, adapting to rapid changes in the business landscape, and driving growth through a holistic approach. The article written by Na’ama Alpert, Emma Gibbs and Whitney Zimmerman, emphasizes that strategy leaders must possess a combination of strategic acumen, leadership skills, and the ability to navigate complex challenges to thrive in this new paradigm. Learn more. 


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This week’s spotlighted social post comes from the Brand Innovators’ page. Brand Innovators specialized in creating incredible influential and educational industry events. I, and my colleague Ryan Rusin, were invited to attend their Growth Summit this week hosted by Molson Coors Beverage Company. If you look closely at this post, you can spot me and Ryan. Let me know if you can find us. Check out the post for yourself here.