Greetings! I’m John Cobb , CEO and co-founder of VuePlanner . I’m thrilled to introduce our latest VuePoints Newsletter! Inside, you’ll find a diverse array of topics, from leadership to YouTube shopping, Publicis Groupe Updates, TED Talks, and more. Packed with invaluable industry insights, it provides a comprehensive overview of recent developments. Consider it your essential companion for staying well-informed. Happy reading!
Where Did The $25 Billion Of 2023 U.S. CTV Ad Spend Actually Go?
This MediaPost article explores the significant growth of CTV advertising spending in the US, reaching $25 billion in 2023. It highlights the factors driving this surge, including the increasing popularity of streaming services and the effectiveness of targeted advertising on CTV platforms. The rise of CTV presents lucrative opportunities for advertisers to reach audiences in a more personalized and measurable way, reshaping the landscape of digital advertising. Learn more below.
Ad Giant Publicis Groupe Sees ‘Clear Rebound’ in Sales to Tech Sector Following 2023 Slump
This article from MarketWatch discusses the recovery of advertising giant Publicis Groupe’s sales to the tech sector following a slump in 2023. Publicis Groupe experienced a notable rebound in sales to tech companies, indicating a resurgence in advertising spending from this industry. This rebound reflects positive momentum for Publicis Groupe and suggests a strengthening partnership between the advertising industry and the technology sector. Check out the link below for more info.
YouTube Rolls Out Shopping Tools To Boost In-Stream Commerce
I’ve got another MediaPost article for you. The article linked below outlines YouTube‘s rollout of new shopping tools aimed at enhancing in-stream purchasing experiences for viewers. These tools include a “Product Shelf” feature displaying products beneath videos and a “Live Shopping” feature allowing creators to tag products during live streams. By integrating these shopping functionalities, YouTube aims to capitalize on the growing trend of e-commerce and provide creators and brands with new avenues to monetize content.
Eric Partaker , Founder and CEO of EP Ventures , recently shared a valuable resource comprising 24 TED Talks that he believes have the potential to transform lives. Each talk is neatly organized by speaker and title in his post, offering easy access to enriching content. You can explore the complete list of resources by following the link provided.
This week, I have two Posts of the Week to share. The first spotlight goes to Evan Shapīro , self proclaimed Media Universe Cartographer. His recent post rejoices as mainstream media recognizes YouTube’s vast influence across music, cable TV, and live streaming, citing its global dominance and 100 million paying subscribers for YouTube Premium. They note their earlier recognition of YouTube’s significance, now evident as it outpaces traditional media in audience engagement and advertising revenue. Check out his full post here.
The second Post of the Week spotlight goes to Donald Williams , EVP & CDP at Horizon Media. Donnie’s post highlights the necessity of inclusive environments despite some companies reducing DEI efforts, praising those dedicated to diversity for fostering innovation. It urges continued commitment to upholding these principles to establish them as standard practice despite challenges. Check it out here.
This week, I have really been enjoying episode #730 of The Tim Ferriss Show. This episode features Reed Hastings, Co-Founder of Netflix and he discusses how to cultivate high performance, the art of farming for dissent, favorite failures, and more. I encourage you to give it a listen for yourself here.
This week in industry changes:
Jeffrey Hirsch started as CEO at FxM.
George Musi is now the Chief Business Officer at Night Market.