Happy Friday! I’m John Cobb , CEO and co-founder of VuePlanner . Delighted to introduce our latest edition of the VuePoints Newsletter! Within its pages, you’ll find a diverse array of topics spanning YouTube, Linear Ad Spending, Cookies, Life Tips, and beyond. Packed with invaluable industry insights, it provides a comprehensive snapshot of recent developments. Think of it as your essential companion for staying up-to-date. Dive in and enjoy your reading experience!
Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
In 2024, digital video is predicted to capture a larger share of advertising spending, surpassing traditional TV for the first time. According to the MediaPost article, this shift is driven by increased consumer reliance on streaming services and advertisers recognizing the effectiveness of digital video in reaching target audiences. Additionally, mobile video is anticipated to experience substantial growth, highlighting the evolving landscape of advertising platforms. Learn more.
YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
In another MediaPost article, is states that YouTube’s first-quarter ad revenue has exceeded expectations, marking a 21% increase compared to forecasts. This growth is attributed to robust advertiser demand and the platform’s ability to attract a broad audience base. Despite concerns over brand safety and ad placement, YouTube continues to demonstrate its resilience and effectiveness as an advertising platform. Learn more.
Google delays third-party cookie demise yet again
This Digiday article discusses how Google has once again postponed the demise of third-party cookies, now aiming for a rollout in late 2023. This delay provides advertisers and publishers with additional time to adapt to the impending changes in digital advertising. Amidst concerns regarding privacy and data tracking, the extension allows for further development and implementation of alternative solutions in the digital ecosystem. Learn more.
Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered
The article from Search Engine Journal comprehensively addresses questions regarding Ad Strength, Google’s tool for evaluating the effectiveness of responsive search ads. It clarifies how Ad Strength is calculated, its significance in optimizing ad performance, and tips for improving ad scores. By offering insights and best practices, the article assists advertisers in maximizing the impact of their Google Ads campaigns. Learn more.
101 Additional Advice
The post from kk.org provides 101 additional pieces of advice, expanding on previously shared wisdom. These insights cover a wide range of topics, from creativity to productivity, offering practical guidance for navigating various aspects of life. By offering a diverse array of advice, the article aims to inspire and empower readers to lead more fulfilling and successful lives. Learn more.
This week’s Post of the Week spotlight goes to YouTube Advertisers . One of their latest posts features a short gif promoting the Google New Front. Check out the full post here.
This week, I have really been enjoying The Rebooting Show podcast hosted by Troy Young , Brian Morrissey , and Alex Schleifer. The Rebooting Show gets into the weeds with those building and operating media businesses, giving an open view into how the smartest people in the media business are building sustainable media businesses. I encourage you to give it a listen.
https://www.therebooting.com/curating-possibilities/
As a little bonus this week, I wanted to share a short video from Possible 2024. I had the opportunity to attend Possible 2024 last week and this discussion with michael kassanis one that shouldn’t be missed. I would encourage you to take a few minutes to watch here.