Greetings! I’m John Cobb, the CEO and Co-Founder of VuePlanner. I’d like to take a moment to provide you with a weekly summary of noteworthy content related to #AdTech, #AI, and the #advertising ecosystem. Through this newsletter, I aim to share condensed insights from various industry sources, ensuring you can easily stay informed in our rapidly changing landscape. My intention is for this resource to be valuable to you and simplify the task of staying up to date in our dynamic world.
Threads is Live!
Sarah Perez and Amanda Silberling’s TechCrunch article announces the launch of “Threads,” Meta’s competitor to Twitter. The new platform is now live and aims to challenge Twitter’s dominance in the social media space. #Threads offers a similar experience to Twitter, allowing users to post and engage with short, public messages. Meta, the parent company of Facebook, is making a strategic move to expand its presence in the social media market with this new offering. Learn more.
Meta takes aim at Twitter
This Reuters article written by Katie Paul reports on the launch of “Threads,” Meta’s app designed to rival Twitter. The platform aims to compete with Twitter’s dominance in the social media landscape. The article highlights the ongoing rivalry between Mark Zuckerberg and Elon Musk as #Meta enters the market with its new offering. Learn more.
How to Market when Budgets are Down
In this Harvard Business Review article written by Ewan Mcintyre delves into the topic of marketing strategies during periods of budgetary constraints. The article explores how companies can navigate the challenges of reduced marketing budgets while still achieving their goals effectively. It emphasizes the importance of strategic prioritization, reallocating resources to high-impact activities, and adopting innovative approaches to maximize #ROI. The article provides practical insights and recommendations for marketers to adapt their strategies and make the most of limited resources in a challenging economic climate. Learn more.
Retail Media is seen as the Most Effective Digital Channel
Carla Rover wrote this great article for AListDaily and it discusses the effectiveness of #retailmedia as a #digitalmarketing channel in 2023. Marketers are recognizing retail media as one of the most effective channels for reaching their #targetaudience. The article highlights the growing popularity and success of retail media in driving sales and engagement, as well as its potential for personalized advertising and better targeting capabilities. Learn more.
IAB Lab Released First Set of Data Clean Room Specs
This great AdExchanger article written by James Hercher discusses the IAB Tech Lab’s approval of its first set of data clean room specifications. Data clean rooms are secure environments that enable companies to analyze and collaborate on sensitive data without compromising privacy. The IAB Tech Lab’s approval of these specifications provides a standardized framework for the implementation of #datacleanrooms, promoting #transparency and interoperability across platforms. This development is expected to enhance privacy and data protection practices within the digital advertising industry. Learn more.
Google Rolls out Brand Restriction Settings
Search Engine Land recently released this article written by Nicola Agiuscovering Google’s new restriction settings for advertisers. Google has introduced these settings to give advertisers more control over where their ads appear. Advertisers can now customize their preferences regarding sensitive content and particular content types they want to avoid. The new settings aim to provide advertisers with more #transparency and flexibility in managing their brand’s reputation. Google’s restriction settings allow #advertisers to align their campaigns with their brand values and avoid potential ad placements that might not be suitable for their target audience. This update demonstrates Google’s commitment to empowering advertisers to make informed decisions about their ad placements. Learn more.
AI and Automation
This blog post from Benedict Evans explores the relationship between humans and artificial intelligence (#AI) in the workplace. He discusses how AI is being integrated into various industries and how it can complement human skills rather than replace them entirely. Evans emphasizes the importance of understanding the #limitations and capabilities of AI, as well as the need for collaboration between humans and machines to leverage their respective strengths. The article provides insights into the evolving role of AI in the workforce and encourages a balanced approach to harnessing its potential. Learn more.
Meta Explains How AI Influences What we See on Social
Jessica Weatherbed’s article from The Verge discusses Meta’s efforts to improve transparency regarding social media algorithms and AI on platforms like #Facebook and Instagram. Meta, formerly known as Facebook, has pledged to provide users with more insights into how #algorithms shape their online experiences. The company aims to enhance transparency by sharing information about AI systems and giving users more control over their content consumption. This initiative reflects Meta’s commitment to addressing concerns about the influence of algorithms on social media platforms. Learn more.
Want to Hire an AI?
This Marketing Brew article by Alyssa Meyers discusses the growing availability of AI agencies for businesses. The article highlights the increased demand for AI expertise and the emergence of specialized agencies offering AI services. Businesses seeking to leverage #AIcapabilities in their marketing strategies now have more options and resources available to them, enabling them to tap into the potential of AI-driven solutions for various marketing tasks. Learn more.
How do People Feel about AI Mania?
Sam Anderson write this article for The Drum discussing the Marketing AI Optimism Barometer, which measures the sentiment of advertising executives towards AI technology. The article explores how ad executives perceive the impact of AI on their industry and provides insights into their overall optimism. The findings of the barometer suggest that ad executives generally have a positive outlook on AI, seeing it as a valuable tool for improving marketing effectiveness and efficiency. However, the article also highlights some concerns and challenges that need to be addressed, such as #dataprivacy and the need for human oversight in AI-driven campaigns. Learn more.
This week, my podcast recommendation is an episode of Goldman SachsExchanges that covers the future of the US Economy. In the latest episode of Goldman Sachs Exchanges, David Mericle, chief U.S. economist in Goldman Sachs Research, explains why he’s generally optimistic that the U.S. economy can avoid a recession and achieve a soft landing. Listen for yourself here.
