It’s hard to believe that we are already on our 10th edition of this #newsletter. We have had a great response on these first nine editions. As this series is ever-evolving, I would appreciate your collaboration on developing what future editions look like. Feel free to send over any article sumissions, topic suggestions, or helpful feedback.
5 Takeaways from Cannes 2023
This AdExchanger article discusses key insights gained from the #Cannes event in 2023. The author highlights five important points. First, data-driven #creativityis crucial for successful marketing campaigns, emphasizing the importance of leveraging data to drive impactful #storytelling. Second, privacy regulations and consumer trust remain significant concerns, leading to a shift towards more transparent and ethical data practices. Third, the rise of #AI and machine learning is transforming the advertising industry, enabling personalized experiences and improved targeting. Fourth, the article touches upon the emergence of new platforms and technologies, such as virtual reality and augmented reality, as powerful tools for engaging audiences. Overall, the article provides valuable insights into the evolving landscape of marketing and advertising in 2023. Learn more.
Candid Cannes
Also from AdExchanger, this episode of The Big Story #podcast discusses the #cannes2023 event. The hosts delve into the main takeaways from the festival, highlighting the growing importance of data-driven storytelling, the impact of privacy regulations on the advertising industry, and the transformative potential of emerging technologies like AI and VR/AR. The podcast provides an insightful and candid exploration of the key trends and discussions that emerged from Cannes. Listen for yourself.
Discussions Happening at Cannes
Catch up on all the latest discussions from #canneslions2023 on Beet.TV’s video collection. The videos cover a myriad of topics ranging from #datacollaboration, AI, #CTV, strategy, and more. Check out the full collection.
YouTube’s Culture & Trend Report
This article from YouTube’s Official Blog shares insights from YouTube’s annual report on cultural trends. It highlights the rise of diverse #contentcreators and the increasing influence of YouTube in shaping popular culture. The report also emphasizes the importance of community and connection, showcasing how YouTube has become a platform for fostering meaningful engagement and social impact. Learn more.
YouTube’s Thumbnail A/B Testing
This article from Social Media Today, LLC discusses YouTube’s introduction of thumbnail A/B testing in #YouTubeStudio, allowing creators to experiment with different thumbnail options to optimize viewer engagement. This feature enables creators to test and compare multiple thumbnails for their videos, helping them make data-driven decisions to attract more clicks and views. It empowers creators to fine-tune their visual representations and improve their content’s discoverability. The article highlights the potential impact of this testing feature on the success and visibility of YouTube videos. Learn more.
YouTube Integrates AI
Lauren Forristal’s article for TechCrunch reports on YouTube’s integration of an AI-powered dubbing tool, which enables creators to easily create localized versions of their videos in multiple languages. This tool utilizes machine learning algorithms to generate high-quality voiceovers that closely match the original audio. The integration of this tool aims to streamline the localization process for creators, allowing them to reach broader international audiences more effectively. YouTube’s AI-powered dubbing tool represents a significant advancement in automating the localization process and expanding content accessibility on the platform. Learn more.
Using Chat GPT for Sales and Marketing
This Multichannel Merchant article by Todd Fisher explores five ways in which ChatGPT can enhance sales and marketing efforts. First, it highlights the potential of ChatGPT in improving customer service by providing instant and personalized responses to inquiries, leading to increased customer satisfaction and loyalty. Second, #ChatGPT can assist in #leadgeneration by engaging website visitors, capturing their information, and qualifying potential leads. Third, the article discusses how ChatGPT can be utilized for #contentcreation, generating engaging and relevant content for marketing campaigns. Fourth, ChatGPT can be used for #marketresearch and data analysis, helping businesses gain valuable insights and make informed decisions. Lastly, the article emphasizes the importance of monitoring and refining the ChatGPT system to ensure optimal performance and accuracy. Learn more.
AI Isn’t Coming for Your Job – Yet
This article from Patrick Coffee at The Wall Street Journal article discusses the impact of artificial intelligence (AI) on the job market for marketers. It argues that despite the advancements in AI technology, marketers’ jobs are not under immediate threat. The article highlights the limitations of current AI systems in fully understanding human behavior and creativity, which are crucial aspects of marketing. It suggests that while AI can assist marketers in certain tasks, such as #dataanalysis and #datatargeting, human judgment and expertise remain invaluable in strategic decision-making and building meaningful connections with customers. Learn more.
P&G Uses AI
This Yahoo Finance video discusses how Procter & Gamble (P&G) is leveraging AI to enhance its marketing strategies. P&G is using AI algorithms to analyze consumer behavior and preferences, allowing them to deliver more targeted and personalized advertising. The video highlights how AI is helping P&G optimize their marketing efforts and create more relevant and effective campaigns. Check out the video.
Scenario Planning with AI
This article from Ivey Business Journal written by Mark Hollingworth explores the potential of AI to enhance scenario planning, a strategic decision-making tool used by organizations. It discusses how AI can contribute to #scenarioplanningby analyzing vast amounts of data, identifying patterns, and generating insights that can inform strategic decision-making. The article emphasizes that AI can enhance the accuracy and efficiency of scenario planning, allowing organizations to anticipate and prepare for various future scenarios. It also highlights the importance of human expertise and judgment in leveraging AI effectively for scenario planning. Learn more.
CMO vs GPT
This episode of #ANA Marketing Futures podcast features GfK‘s Gonzalo Garcia Villanueva and Huble‘s Margaret Ady. The hosts play snippets of the showdown and gave our thoughts on Ruby’s ability to hang with a real, live CMO. Also, we ask the age-old question: is a pigeon smarter than artificial intelligence? Learn more.
This Steve Keating article delves into the concept of strategic thinking and its importance in achieving long-term success. Keating emphasizes that strategic thinking involves considering both short-term actions and long-term implications. He highlights the significance of aligning actions with overall #objectives and focusing on value creation for customers. The article emphasizes the need for strategic thinking at all levels of an organization and encourages leaders to foster a culture that promotes #strategicthinking among employees. Keating concludes by emphasizing that strategic thinking is a skill that can be developed and refined over time with practice and intentionality. Learn more.
This week I have another episode of The Big Story podcast to recommend to you. The episode titled “The Big Story: The AI Gold Rush” explores the growing interest and investment in artificial intelligence (AI) technologies. The hosts discuss how companies across various industries are racing to leverage AI for competitive advantage, leading to an “AI Gold Rush.” The episode examines the potential benefits and challenges associated with AI adoption and highlights key trends and considerations in this rapidly evolving landscape. Check it out.
In honor of our tenth edition of this podcast, I am introducing a new section. The Post of the Week is designed to highlight a social media post that caught my eye this week. Our first Post of the Week section is acknowledging Chris Detert’s post covering his experience with #InfluencerBeach during Cannes. Check out his post.