Hello! I’m John Cobb , CEO and one of the co-founders of VuePlanner. It’s a pleasure to be here today, presenting our weekly roundup of significant advancements in the fields of #AdTech, #AI, #advertising, and more. In this newsletter, my goal is to offer you concise and meticulously selected industry insights from the past week. I’m confident that you’ll discover this resource as a valuable way to stay informed in our ever-changing landscape.
The Three (Conditional) Ad Currencies
This MediaPost article discusses the emergence of conditional ad currency in the advertising industry. It highlights that there are three key players in this evolving landscape. These companies, Nielsen , iSpot.tv and Viant Technology, are striving to offer advertisers more accurate and data-driven metrics for their campaigns. The article explores how these players are approaching conditional ad currency and what it means for the future of advertising measurement. Learn more.
3 Areas Where Digital Ad Spending Doesn’t Match Up With Consumer Habits
The article from eMarketer identifies three areas where digital ad spending doesn’t align with consumer habits. First, it discusses how digital ad spend on mobile advertising exceeds consumer time spent on mobile devices, indicating potential oversaturation. Second, it points out that despite the growing popularity of #streaming services, ad spend on digital video doesn’t proportionately reflect this shift. Lastly, the article highlights that social media ad spending is disproportionately high compared to the time consumers spend on social platforms. These discrepancies suggest a need for marketers to realign their strategies with consumer behavior to maximize their advertising effectiveness. Learn more.
2024 Business Plan Pre-Work
Dave Coffaro’s article for SmartBrief discusses the importance of pre-work in developing a successful #businessplan for 2024. It emphasizes the value of taking a step back and conducting thorough research and analysis before diving into the planning process. The article highlights key areas for consideration, such as assessing the competitive landscape, understanding #markettrends, and setting clear objectives. It suggests that this pre-work is essential for creating a robust and informed business plan that can adapt to changing circumstances in the coming year. Learn more.
Worried About the End of the Cookie? Turn to Your Own Data
This article from the Association of National Advertisers discusses the ongoing changes in the #digitaladvertising landscape, particularly in relation to the phasing out of third-party #cookies. It outlines how marketers are adapting to these changes by focusing on first-party data and building direct relationships with consumers. The article also highlights the importance of privacy regulations and compliance in this evolving landscape. It emphasizes the need for marketers to prioritize transparency and consumer trust as they navigate the post-cookie era in digital advertising. Learn more.
This week’s spotlight shines on Sheila Spence , Corporate & Strategic Development Executive at Spotify. She post highlight a Google event she attended with other female leaders from Google and Reddit, Inc. Check out her full post and her corresponding photos here.
This week I am excited to share a recent episode of the Great Minds #podcast that I have been enjoying. Episode 258 features Amy Worcester Lanzi , the CEO of Digitas North America. Amy will focus on delivering new solutions for Digitas clients, tapping into the agency’s creative, media, data and technology expertise. Her ability to connect products and services; infused with a commerce lens will lead the agency forward in the next generation of growth. Learn more about her in this podcast.