Hey there! I’m John Cobb, CEO and co-founder of VuePlanner. Super thrilled to share our latest VuePoints Newsletter with you! Inside, you’ll find a bunch of cool stuff, like Generative AI, Podcasts, Streamers, Ad Buyers, and more. Packed with important industry insights, it’s your go-to for staying up-to-date. Dive in and enjoy the read!
What’s the future of AI?
McKinsey & Company‘s article explores the future of AI, emphasizing its transformative potential across industries. It highlights key trends like democratization of AI, integration with business processes, and the rise of responsible AI. The article underscores the importance of strategic planning and organizational adaptation to leverage AI’s full benefits while addressing ethical concerns and ensuring human-AI collaboration.
https://www.mckinsey.com/featured-insights/mckinsey-explainers/whats-the-future-of-ai?cid=soc-app
Marketers Spend on New Technologies While Battling Usage and Impact Challenges
This report from The CMO Survey reveals that marketers are increasing their spending on new technologies despite facing challenges in their adoption and impact. While there’s a surge in investment, many marketers struggle with integrating these technologies into their strategies effectively. The survey also highlights concerns regarding data privacy and security as well as the need for better training and talent acquisition in utilizing these technologies. Overall, while there’s enthusiasm for adopting new tech, marketers must address implementation hurdles to maximize their benefits.
https://cmosurvey.org/?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew
How Streamers Respond To Mounting Pressure From Buyers And Investors
This article from AdExchanger discusses how streaming platforms are adapting to increased pressure from advertisers and investors. It explores strategies such as content investments, ad tech enhancements, and user experience improvements to attract and retain viewers while meeting advertiser demands. Streaming services are navigating a competitive landscape by balancing revenue growth with maintaining a quality user experience and attracting ad dollars.
Adobe: Online Spend Tops $330B Year-To-Date, Consumers Trade Down To Keep Spending
This MediaPost article reports that online advertising spending has surpassed $330 billion this year, according to Adobe. However, concerns arise regarding the concentration of spending among a few major players like Google and Facebook, leading to questions about the diversity and competitiveness of the digital advertising market. Despite the overall growth, challenges persist in achieving a balanced and competitive online advertising ecosystem.
This week’s Post of the Week spotlight goes to Joshua Novick , Managing Partner at Bondo Advisors. One of his recent posts provides an in-depth comparison of leading advertising conglomerates, highlighting Publicis Groupe‘s significant growth and dominance over competitors like Omnicom . It contrasts various financial metrics, including market capitalization, revenue, EBITDA, and net profit, shedding light on the shifting landscape of the advertising industry amid the rise of tech giants like Google and Meta. Check it out here.
This week I have been enjoying the Uncensored CMO podcast with Jon Evans. The episode I have linked for you features Scott Galloway , a Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. In this episode Scott lives up to the billing as the most uncensored guest on the podcast ever. The podcast cover lots of ground, including his secret to success with Prof G media, what the #1 skill for all marketers should be, why brand is dead and how to build wealth. I encourage you to give it a listen.
https://youtu.be/ROgRD9GN4lQ?si=Fd4t9cKFTZRNix02
Kirk McDonald is now the CEO of Sundial Media Group (SMG).
Rosie Mura is now the Chief Media Officer at Publicis Groupe.