Hi there! I’m John Cobb, CEO and Co-Founder of VuePlanner. I wanted to take a moment to share a weekly recap of some content surrounding the AdTech, AI and, advertising ecosystem. In this newsletter, I will share digestible pieces of industry content socialized and shared each week. I hope this resource brings you value and makes it easier for you to stay up to date on our ever-evolving world.
10 YouTube Marketing Tips
This Search Engine Journal article by Greg Jarboe discusses effective techniques for promoting and expanding a #YouTube channel. It emphasizes the importance of defining a clear target audience and creating content tailored to their interests. The article also highlights the significance of optimizing video titles, descriptions, and tags to enhance discoverability. Additionally, it suggests leveraging collaborations, engaging with the audience through comments and community features, and utilizing YouTube analytics to refine and improve marketing efforts. Learn more.
Creator-Led Content Marketing is the Future
Ashley Liddell’s Search Engine Land article explores the rising trend of creator-led #contentmarketing and its potential impact on the future of search. It highlights the shift from traditional search engine optimization (SEO) strategies to more personalized and authentic content created by influencers and creators. The article discusses how consumers are increasingly seeking content that is relatable, trustworthy, and aligned with their values. It emphasizes the need for brands to collaborate with creators who have established communities and engage in genuine conversations with their audience. The article concludes by suggesting that brands should adapt their marketing strategies to leverage the power of creator-led content and tap into the evolving landscape of search. Learn more.
The YouTube Partner Program is Expanding
Starting mid-June 2023, YouTube is expanding the YouTube #PartnerProgram to more creators with earlier access to fan funding and select Shopping features. You can learn all about the details of the expansion, how to apply to the program, and more from this article. Learn more.
Ad Placement on Google’s AI-Infused Search Engine
This Marketing Brew article written by Ryan Barwick discusses Google’s AI-infused search engine and its inclusion of advertisements. It highlights that despite the advanced #AI technology powering the search engine, ads will still be present within the search results. The article acknowledges that this move is expected as advertising revenue plays a crucial role in Google’s business model. However, it does not provide specific details regarding the implementation or impact of ads within the AI-infused search engine. Learn more
Meta’s AI-Powered Tools for Streamlining Ads
Get a glimpse into the future of advertising as #Meta announces AI-based tools to streamline campaigns and enhance business performance in Search Engine Journal’s latest article by Kristi Hines. Meta, previously known as #Facebook, is introducing AI-powered tools to transform digital advertising. These tools, such as the AI Sandbox and upgrades to the #MetaAdvantage suite, offer a glimpse into the future of marketing with generative AI. The advancements include features like tailored messaging, background image generation, creative adjustment for different platforms, and enhanced audience targeting, all aimed at optimizing ad campaigns and saving advertisers time and resources. Learn more.
Webinar: ChatGPT and Conversational AI
We all need to continue our education and advance our skills in this every evolving world. This #webinar by Paradox gives you a beginner’s guide to ChatGPT and how to find the keys to maximizing conversational software in the right places. I encourage you to watch the session and hear what experts like Adam Godson, Diana McKenzie, and Joshua Secrest have to say on the topic. Watch now.
LinkedIn Launches Generative AI Tool
In an article published on VentureBeat, author Shubham Sharma reports that LinkedIn has launched a generative AI tool designed to write ad copy. The tool aims to help advertisers create compelling and effective advertising content by generating multiple variations of ad copy. By leveraging natural language processing and deep learning models, the tool can produce engaging and personalized ad copy tailored to specific #targetaudiences. This development signifies LinkedIn’s commitment to harnessing AI to improve advertising capabilities on its platform. Learn more.
The fear of AI has a lot of people scrambling, anxious, or in denial about the implications of AI in their life and ability to earn a living and provide for their families. My podcast recommendation this week is an episode of Impact Theory featuring Peter Diamandis, Salim Ismail, and Tom Bilyeu discussing how leveraging AI can result in a massive impact. You can watch the video version of this podcast here.