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VuePoints – Fall 2024 – E4

VuePoints / November 5, 2024

Welcome to this spook-tacular edition of VuePoints! As we embrace the spirit of Halloween, our CEO, John Cobb , invites you to navigate through the thrilling twists and turns of the business landscape. In this issue, we explore how generative AI might conjure new possibilities in B2B sales, tackle the ghostly challenge of ROI measurement, and uncover strategies for e-commerce to rise above fierce competition this holiday season. Plus, we’ll reveal insights from Google’s hauntingly high Q3 ad spend and the latest on auto earnings. Grab your pumpkin spice latte, and let’s dive into the bewitching insights that await!

This McKinsey & Company article explores the transformative potential of generative AI in B2B sales, emphasizing its ability to enhance customer engagement and streamline sales processes. It outlines how AI can personalize interactions, predict customer needs, and automate repetitive tasks, ultimately driving efficiency and effectiveness. By embracing these technologies, companies can unlock new growth opportunities and stay competitive in an evolving marketplace. Learn more.

how-generative-ai-could-reshape-b2b-sales?

This EMARKETER article examines the complexities of measuring ROI in influencer marketing, highlighting that many brands struggle to effectively quantify the impact of their campaigns. It discusses various metrics and methodologies used to evaluate success, emphasizing the need for clear objectives and data-driven insights. Ultimately, the piece underscores the importance of developing robust measurement strategies to enhance accountability and optimize influencer partnerships. Learn more.

measuring-success-influencer-marketing-roi-challenge

This Digiday article discusses the intensifying competition e-commerce brands face this holiday season, as they adapt to shifting consumer behaviors and preferences. It highlights how many brands are prioritizing social media content, particularly focused on hauls and unboxing experiences, to engage customers effectively. The piece emphasizes the importance of creative and compelling content strategies to capture attention in a crowded marketplace and drive holiday sales. Learn more.

e-commerce-faces-competition-this-holiday-season-while-brands-focus-social-content-on-hauls-and-unboxing

The MediaPost article reports that Google generated $66 billion in quarterly ad revenue, marking a significant year-over-year increase. The growth is largely driven by rising demand for digital advertising across various sectors, including e-commerce and entertainment. Additionally, the article notes that Google’s performance reflects broader trends in the advertising landscape, as companies increasingly shift their budgets to online platforms. Learn more.

Google Q3 Ad Spend Rose 11%, Led By Gains In Search, YouTube

This Emerging Tech Brew article analyzes Q3 2024 auto earnings, focusing on major players like Tesla, GM, and Ford, as the electric vehicle (EV) market continues to expand. It highlights Tesla’s strong performance and market leadership while noting the challenges faced by traditional automakers in transitioning to EVs. The piece underscores the competitive landscape as companies strive to innovate and capture consumer interest in an increasingly electrified future. Learn more.

Q3 auto earnings: Strong results from Tesla, GM, while Ford feels EV pressures

My first Post of the Week spotlight goes to Ryan Detert , CEO at Influential.  His recent post announces that Influential is helping power the pre-eminent list in the creator economy, the Forbes Top Creators 2024 list. Congrats! Check out this full post here.

Influential powering Forbes Top Creator List 2024

I would be remiss if I didn’t spend some more time in the newsletter acknowledging the date. Happy Halloween from everyone at VuePlanner . Check out our holiday post here.

Happy Halloween from VuePlanner

I’m excited to share that VuePlanner is once again teaming up with Michael Shields and the Next In Media team to sponsor a new podcast titled “Next in Creator Media.” This podcast aims to connect with industry thought leaders to explore the growing role of influencer marketing and creator media in the advertising landscape. In the first episode, we feature Gazmend Alushi , President of Measurement and Analytics at Whalar , who discusses whether brands are allocating sufficient budgets to creators and the challenges of measuring these ad deals alongside traditional media activations. Check out the first episode here.

https://www.youtube.com/watch?v=CRLhhAR4tYk

The second podcast I want to recommend is Leveling Up with Eric Siu ✓. In the episode I have linked, Eric chats with Seth Godin about what truly makes great marketing—creating meaningful stories and focusing on long-term success. Seth shares why understanding your audience is key and talks about his love for writing and how books can make a real impact. This conversation will inspire you to think bigger and aim higher. Watch the full episode here.

https://youtu.be/LMbfhVrkifw?si=rDSRegjy7a5nZyrb