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VuePoints – Fall 2024 – E1

VuePoints / September 27, 2024

Hello! I’m John Cobb , co-founder and CEO of VuePlanner . Welcome to our first newsletter of the fall season! I’m excited to make this edition special for you. Inside, you’ll find articles on YouTube updates, CrossFit, pause screen ads, and more. Plus, I’ll be sharing two of my favorite podcasts from recent weeks at the end.

YouTube recently introduced nine new features at its “Made on YouTube” event, aimed at enhancing user experience and creator engagement. Key updates include expanded video editing tools, improved comment moderation, and a new “Create with AI” feature that helps users generate content ideas. These enhancements are designed to foster creativity and streamline the platform for both creators and viewers. Learn more in this Search Engine Journal article.

https://www.searchenginejournal.com/youtube-unveils-9-new-features-at-made-on-youtube-2024/527591/?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew

YouTube is launching a new app specifically designed for CTV users, aiming to enhance the viewing experience on larger screens. The app will feature a simplified interface and improved navigation, making it easier for users to discover content. This move is part of YouTube’s strategy to capitalize on the growing trend of CTV usage and provide advertisers with more opportunities to reach audiences. Learn more in this EMARKETER article.

https://www.emarketer.com/content/youtube-ctv-app

YouTube is rolling out pause screen ads to all users, allowing advertisers to display ads when a video is paused. This feature aims to enhance monetization for creators while providing brands with additional visibility. Users will have the option to skip the ads after a few seconds, similar to traditional video ads. Learn more in this article from The Verge .

https://www.theverge.com/2024/9/18/24248391/youtube-pause-ads-widely-rolling-out

How CrossFit became the new power lunch

CrossFit has evolved into a popular alternative to traditional business lunches, with many professionals opting for workout sessions to network and build relationships. This shift reflects a growing trend where fitness and health are prioritized in corporate culture, fostering camaraderie and collaboration among colleagues. As a result, gyms and fitness studios are increasingly seen as viable venues for conducting business discussions and forging connections. Learn more in this Progress Partnersarticle.

https://progresspartners.com/inc-magazine-how-crossfit-became-the-new-power-lunch/

This week’s Post of the Week spotlight goes to Chris Epple , VP of Marketing at HARMAN International . Chris was recently featured in an article from The Drum . He shares the article in this post and thanks the publication for the opportunity to reflect on his career. Check out the full post here.

https://www.linkedin.com/posts/chris-epple_jbls-chris-epple-on-how-he-gets-the-best-activity-7241506221592125441-m3us?utm_source=share&utm_medium=member_android

Podcast(s) of the Week

First off, I want to share the very first episode of the M&W Podcast from Madison and Wall , hosted by Olivia Morley and Brian Wieser, CFA . In episode one, Olivia summarizes investor conference commentary from General Mills , Mondelēz International , Kraft Heinz and more. Brian recaps new M&W ad spend forecast results and explains why ad spend growth is still, somehow, surpassing expectations. Listen to episode one and future M&W Podcast episodes at https://open.spotify.com/episode/48sldppzbAhjvfDnlynlXQ?si=-E-8KpkER8y-7qr-ObhGSg

Also I have been enjoying the Modern Marketers podcast. The episode I have linked for you features Canva CMO Zach Kitschke and Google’s Joshua Spanier and Bethany Poole as they talk about the brand’s product evolution over the years, and how it puts visual communication into everyone’s hands. Zach discusses Canva’s growth journey, the importance of creating delightful product experiences, viral marketing moments, and the power of community. Check out the full episode here: https://open.spotify.com/episode/4YtEcpdVtu71d8EksGsUkf?si=3136c7af2f8c49b2&mkt_tok=MTcyLUdPUC04MTEAAAGVw5K0hM8nB4-eSkwIpfc64a3PRWyNOsSla6L_rCwBK6m-Rq4DtL4qCLi0gp9A6ZDDwfiWkpMAIsUeSK30RAM7m6zt_9kinh2_niH12cyH3rvkHtri&nd=1&dlsi=bba62104a7434564