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VuePoints – Autumn 2023 – E2

VuePoints / October 6, 2023

Hello! I’m John Cobb CEO of VuePlanner ner. I’m excited to introduce our new weekly digest covering important updates in #AdTech, #AI, #advertising, and more. I’ll be sharing carefully selected industry highlights from the past week to help you stay informed in our ever-changing field. Hope you find it helpful!

How Creators are Using AI to Make Higher Quality Content

This Digiday article discusses how creators are utilizing artificial intelligence to produce higher-quality content more quickly for various platforms. AI tools and technologies enable these creators to streamline their creative processes, resulting in faster and more efficient content production. By harnessing AI, creators can enhance the quality of their work, making it visually appealing and engaging for audiences. This approach not only saves time but also ensures that content meets high standards, contributing to a more effective and productive creative workflow. Learn more.

ANA/Bloomberg Team on AI

In a resent MediaPost commentary, Joe Mandese writes about The Association of National Advertisers (ANA) is partnering with Bloomberg Media to publish “The Business Guide to AI,” aiming to provide practical insights for business leaders and CMOs on leveraging artificial intelligence  to enhance their businesses. This collaboration, featured during the ANA’s upcoming “Masters of Marketing Conference,” builds on Bloomberg’s efforts to educate the public about AI through various channels, including video, events, #TV, radio, #podcasts, and print. While specific details about the guide were not provided, the #ANA plans to host video content, case studies, and interviews from co-hosted events on their own platforms. Learn more.

Bacardi Mixes up Generative AI Album with Boi-1da

This Marketing Dive article covers Bacardi‘s collaboration with Grammy-winning music producer Boi-1da and artificial intelligence to create a unique AI-powered album. The album, titled “Sound of Rum,” was developed using machine learning algorithms to analyze thousands of Bacardi brand mentions across social media and other platforms. Boi-1da then used these insights to compose tracks, incorporating the essence of Bacardi’s brand and the cultural impact of rum into the music. This innovative project showcases the intersection of AI, marketing, and music, illustrating how data-driven insights can influence creative processes and lead to the creation of a distinctive musical experience. Learn more.

The CMO Survey just released their Fall 2023 video. This video contains some of the latest results of The CMO Survey, a biannual effort of Deloitte, Duke University – The Fuqua School of Business, and the American Marketing Association. The survey is directed by Fuqua marketing professor, Christine Moorman . The research sampled 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions at a vice president level or higher. Check out the video here.


What Agencies and Brands Need to Know About Collaboration in Data Analytics

The trend of in-house agencies for data analytics, epitomized by companies like Procter & Gamble, is a significant topic in the marketing industry. This article features Digiday and Wiland‘s research highlights differences in how brands and agencies approach #dataanalysis. Brands primarily use internal teams for analytics, focusing on details like #CRM data, while agencies adopt a broader perspective based on insights across clients and campaigns. The study indicates a growing trend of hybrid approaches, where brands keep some tasks in-house but also engage agencies, emphasizing the importance of communication and collaboration for successful data analytics outcomes. Trust in maintaining privacy and security is key, leading to consciously created hybrid structures between brands and agencies. Learn more.

This week I’d like to recommend the AdExchanger Talks Podcast, specifically their episode entitled “GroupM’s Performance Chief On Why ‘Commerce Is Going To Disrupt Everything’.” In this episode, JiYoung Kim, President for North America at GroupM Nexus, discusses the current state of the programmatic advertising industry. While #programmatic has become the primary way brands and agencies buy media, Kim believes it needs more excitement and innovation. She highlights the promising growth of retail media, emphasizing its potential to disrupt the advertising landscape, comparing it to the pervasive nature of mobile platforms. GroupM recently unified its commerce functions under GroupM Nexus, recognizing the transformative potential of retail media and positioning itself to capitalize on this evolving market. Listen for yourself here.

This week I want the “Post of the Week” spotlight to shine on Eric John, Vice President at IAB.  In the post linked below, Eric announces he will be stepping down from the role at the end of the month. On behalf of the entire team at VuePlanner , I would like to thank Eric for all of his contributions to our industry. I hope he gets to enjoy the time with his family. I urge you to read Eric’s full post here.