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VueMetrics Breakdown: Music

VueMetrics / March 22, 2023

Music is one of the largest categories on YouTube and contributes to 20% of views on the entire platform. In fact, YouTube is probably the only place a viewer visits to find music videos these days. Further, the word “Song” was the top search query for YouTube in 2021. And the second most popular search term was “Songs.” Needless to say, the most viewed videos on YouTube are music content.

During the 2020 COVID-19 pandemic, YouTube saw a huge spike in music video uploads. This is assumed to be due to many people entertaining themselves during a lockdown period, developing new skills, and creating new work-from-home playlists for the millions of people whose daily routines had been turned upside down.

It is clear that YouTube users love to watch music videos, but did you know that those viewer have sizable purchasing potential too? 91% of YouTube users who made a music-related purchase, watched a related video before following through on the purchase.

Based on the brand you are working with, you can target different segments of the music category in order to have the strongest contextual match. As an example, Tractor Supply Company would be a more relevant match on Country Music Videos than they would be on Eminem videos. Nerf will have more luck on Kidz Bop videos. Sneaker brands might have more luck on hip hop and pop. Our team pairs your ads up with the content that is likely to make the strongest impact on your goals, whether that be website visits, sales, brand awareness, etc

Our technology has identified over 72K music videos in the YouTube library that are monetizable, brand suitable, and VuePlanner recommended. We predict there will be millions of views on those videos in the next 30 days. Get in touch with our team today to learn how you can tap into the opportunity that music and dance videos can offer on YouTube

Ready to dive deeper into this fascinating topic? Don’t miss our accompanying YouTube video, where we provide a visual walkthrough and additional insights. Click here to watch now and enhance your understanding even further.

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