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VueMetrics Breakdown: DIY & Home Renovation

VueMetrics / June 15, 2023

From DIYers, to weekend tinkerers, to home renovators, makers are turning to YouTube to inspiration, step-by-step guidance, and home hacks.  The video platform is one of the easiest forms of DIY education because crafters get to visually see every step of the project and what the finished product looks like. In fact, YouTube is the most popular place on the internet to watch instructional and informational videos.

The visual tutorials are helpful for all types of learners at any skill level. A recently study found that 83% of people prefer watching videos to accessing instructional or informational content via text or audio. This form of content is so popular that people are using YouTube to learn about home renovation and watch time increasing over 200% in the last year.

DIY and Home Renovation is a quickly growing category on YouTube and offers a lot of opportunity for brands that are looking to contextually target crafters, makers, and builders. Contextual targeting relies on intent-based marketing, meaning that consumers are targeting based on why they would be looking at that webpage or video. It shows user area of interest, increasing the chance of receiving a response.

Consumers who were targeted at the contextual level were 83% more likely to recommend the product or service in the ad, than those targeted at the audience or channel level. This is because reaching consumers in the right mindset in the right moment makes ads resonate more, and therefore raises purchase intent more then an irrelevant ad.

Our technology has identified thousands of DIY and Home Renovation videos on YouTube that are monetizable, brand suitable, and VuePlanner recommended. Get in touch with our team today to learn how targeting YouTube categories like DIY and Home Renovation could be the ideal fit for your ads.

Ready to dive deeper into this fascinating topic? Don’t miss our accompanying YouTube video, where we provide a visual walkthrough and additional insights. Click here to watch now and enhance your understanding even further.

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