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VueMetrics Breakdown: Late Night Clips

VueMetrics / July 6, 2022

What is worse than showing up to the morning meeting or office watercooler not having seen the late night clip the whole office is discussing?! Thousands of people are turning to YouTube to solve this issue.

Just as an example, The Late Shows with James Corden has over 27 million subscribers on YouTube. Those viewers thirst for the highlight reels, funny clips, and behind the scenes captures of their favorite show. Plus, they get to watch those clips on demand rather than staying up late to catch the entire show.

It’s clear that more and more people are choosing to watch their late night shows in this way because YouTube reached more 18–49-year-old viewers than all linear TV networks combined.

Our technology has identified more than 6,000 channels featuring late night talk show clips, resulting in over 38,000 videos that are monetizable, brand suitable, and VuePlanner recommended. Get in touch with our team today to see how your YouTube ads can be the talk of the office next week.