Gaming is huge on YouTube. In fact, it is one of the largest content categories on the whole platform. In 2021, many of the most popular videos featured gaming content, with the only minor dip in the last 5 years occurring during the COVID-19 pandemic.
Gaming content is so popular because it is enjoyable to watch and enjoyable to participate in. 73% of gamers say they like watching other people play games on YouTube. And more than half of those people say they use YouTube as a place to stay connected with their gaming community.
For brands and advertisers, it is important to note the popularity of gaming extends beyond actually playing the games. 48% of gamers say that they spend more time watching video games on YouTube than they do playing videos games themselves. Gamers are a highly influential audience with major purchasing power. But to truly connect with them requires contextual relevance.
Contextual targeting relies on intent-based marketing, meaning that consumers are targeting based on why they would be looking at that webpage or video. It shows user area of interest, increasing the chance of receiving a response.
Consumers who were targeted at the contextual level were 83% more likely to recommend the product or service in the ad, than those targeted at the audience or channel level. This is because reaching consumers in the right mindset in the right moment makes ads resonate more, and therefore raises purchase intent more then an irrelevant ad.
Our technology ahs identified thousands of gaming videos on YouTube that are monetizable, brand suitable, and VuePlanner recommended. Get in touch with our team today to learn how targeting YouTube categories like gaming could be the ideal fit for your ads.