When advertisers tap into expansive, highly engaged content categories—like gaming, entertainment, or lifestyle—a common and crucial question arises: “How can we be absolutely certain this content is suitable for our brand?”
While our Super Collections offer massive scale and highly targeted audience alignment, we know that scale can’t come at the expense of your brand’s reputation. You need to know not just that our collections are suitable, but how we keep them that way.
Here is a look under the hood at our human-led curation strategy and the uncompromising process we use to guarantee brand suitability.
The “No-Ambiguity” Standard
Our curation process is anchored by a dedicated team of human experts who operate with an extremely low risk tolerance.
Because we are working with an incredibly vast ecosystem of YouTube video content, our team has the luxury of curating aggressively in favor of brand suitability. Our philosophy is simple: if there is enough content to build a Super Collection, there is enough content to build it using 100% no-ambiguity channels.
If a channel’s content is even slightly questionable, we don’t take a gamble on it. We simply move on, knowing there is always a better, definitively suitable channel available to take its place.
Efficiency Through Ruthless Curation
Our low risk tolerance isn’t just a safety measure; it’s an efficiency strategy.
When our human reviewers have to closely examine a channel and make a nuanced, subjective editorial call about its appropriateness, chances are high that the channel frequently skirts the line of brand suitability. If we approve it, our team will inevitably have to perform that same subjective review again and again on future videos.
Instead of playing a continuous game of whack-a-mole with iffy content, we protect our time (and your brand) by excluding those channels entirely.
Behind the Scenes: Our Categorization Strategy
While our baseline Super Collections are meticulously scrubbed for maximum safety, we also utilize a robust backend tagging system to ensure we are categorizing content accurately and serving the unique needs of every client. Our framework includes:
- Globally Excluded: Channels that will never, at any time, be approved for any campaign on our platform.
- Excluded by Category: Channels that are perfectly safe but have triggered a false positive, or channels that are brand suitable but belong in a completely different genre (e.g., keeping a suitable cooking channel out of a gaming collection).
- Pinned but Unapproved: For clients who require maximum reach and have a slightly higher tolerance for risk, our team maintains a backlog of channels that we’ve pinned to a specific genre but haven’t yet granted our baseline suitability approval. Upon request, we can manually review these channels to safely expand a specific client’s delivery footprint.
The Bottom Line
Whether you are running ads alongside the latest gaming streams or targeted lifestyle vlogs, you shouldn’t have to worry about the neighborhood your brand lives in. By prioritizing human oversight, demanding zero ambiguity, and aggressively filtering out “borderline” content, we ensure your brand values are protected in every Super Collection we offer.