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Why YouTube Advertising is your Answer for the 2022 Winter Olympic Games

Seasonal / December 16, 2021

The Olympic Games represent the highest achievement for the world’s best athletes. And just like the Super Bowl, such a huge event offers advertisers an opportunity to showcase their talents as well. 

The 2020 Tokyo Olympics set a new Ad Spend Record of $900 million with media analysts have reported the price tag on a 30-second primetime ad spot coming in at about $1.3 million. It’s clear that advertisers see the value in marketing themselves during the most expensive advertising event of the year, but savvy brand marketers are seeking more strategic ways to invest their ad dollars.

For the 2022 Winter Games in Beijing, many advertisers understand the importance of diversifying their campaigns to reach viewers on YouTube as well. When you factor in the time zone, the Beijing games will often air in the middle of the night for most viewers in the US. Meaning that most Americans will be unable to watch the Games live, and instead opt for coverage or highlights that will be accessible on YouTube. 

During the Summer Games, YouTube saw 231 million Olympic-related streams. The predictions for the upcoming Winter Games show viewership meeting or potentially exceeding this number. Viewers will be visiting YouTube in search of content such as international broadcasts to see more perspectives on the Games, content from the athletes themselves, competition highlights, athlete interviews, open and closing ceremony coverage, and more. Aligning your brand’s ads with these type videos is the best way to ensure you are reaching the Olympic audience. 

During the 2020 Tokyo Olympics, VuePlanner supported a larger financial establishment by strategically aligning their Olympic-themed ads with relevant content on YouTube. They saw over 31 million impressions on their campaign with over 50% of views choosing to watch the video to completion. This could be you! Teaming up with VuePlanner is the best strategy for earning a gold medal in YouTube advertising. 

It is important to take advantage of the massive YouTube advertising opportunity surrounding the Olympic Games, as audiences will be engaging with this type of content on a variety of channels across multiple devices. Our team is here to get you started. Reach out today to get your custom Olympic campaign targeting strategy.