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VuePoints – Winter 2024 – E7

VuePoints / February 12, 2024

Hello! I’m John Cobb, CEO and co-founder of VuePlanner ! I’m delighted to welcome you to the newest edition of the VuePoints Newsletter. In these articles, we’ll explore AI, YouTube TV, the influencer economy, and so much more. I’ve carefully selected high-quality content from various areas of our industry, providing you with a comprehensive view of the latest developments. Consider this newsletter your go-to source for staying updated on everything relevant to our field. Enjoy!

Prime Video Went AVOD. But Is It Delivering On Its Promise For Advertisers (And Consumers)?

This AdExchanger article discusses Prime Video & Amazon Studios‘ transition to an ad-supported video-on-demand (AVOD) model and evaluates its impact on advertisers and consumers. Prime Video’s move aims to attract advertisers with its large audience base and valuable data insights. However, some advertisers are cautious about the effectiveness of ads on the platform due to concerns about user engagement and ad placements. Meanwhile, consumers may be drawn to Prime Video’s AVOD offering for free content but could potentially face increased ad interruptions, impacting their viewing experience. Learn more.

Amazon Is Now Charging Prime Members Extra for Ad-Free Streaming. For Some, That’s a Deal Breaker.

Amazon has introduced an additional fee for Prime members who want to access ad-free streaming on Prime Video, causing concern for some subscribers. The Wall Street Journal reports that this move could potentially drive away customers who originally subscribed to Prime for its ad-free streaming benefits. The decision highlights Amazon’s efforts to further monetize its streaming service and leverage its large user base. Learn more.

YouTube TV Hits 8M Subscribers as CEO Touts Platform’s “Next Frontier” in Annual Letter

In an interview with The Hollywood Reporter, YouTube CEO Neal Mohan discusses the growth of YouTube TV and its increasing number of subscribers. Mohan highlights the platform’s success in attracting viewers by offering a wide range of content, including live sports and news. He also emphasizes YouTube TV’s flexibility and affordability compared to traditional cable packages, making it an attractive option for consumers. Additionally, Mohan hints at potential future developments and improvements to enhance the YouTube TV experience further. Learn more.

The Influencers Inside Are Building Local and Personal Engagement for Brands

The article from Medium discusses how influencers are leveraging local and personal engagement strategies to benefit brands. By focusing on building genuine connections within their communities, these influencers can create meaningful interactions that resonate with audiences. This localized approach helps brands foster stronger relationships with consumers and drive more authentic engagement. Learn more.

Publicis’ latest reinvention: an ‘intelligent system’ fueled by generative AI

This Marketing Dive article explores Publicis Groupe‘s introduction of CoreAI, a generative AI tool, which is poised to revolutionize agency work. CoreAI aims to streamline and enhance the creative process by generating ideas, content, and strategies based on data insights. Publicis hopes that CoreAI will empower its teams to work more efficiently and effectively, freeing up time for deeper creativity and strategic thinking. However, some industry experts express concerns about the potential impact of AI on the creative industry and the need to balance automation with human expertise. Learn more.

WPP CEO Mark Read on Doubling Down on AI and US Growth

This article from ADWEEK features WPP CEO Mark Read discussing the company’s commitment to expanding its use of artificial intelligence (AI) and focusing on growth in the United States. Read emphasizes WPP’s investment in AI technologies to enhance its services and better meet client needs. Additionally, he highlights the importance of strengthening WPP’s presence in the US market, outlining plans for strategic acquisitions and partnerships to drive growth. Learn more.

Yes, this weekend is a huge weekend in sports, but we can’t let that overshadow the fact that today is National Girls and Women in Sports Day. This week’s post of the week spotlight goes to Laura Correnti , the Founder and CEO of Deep Blue Sports + Entertainment. She has composed an informative post discussing the importance and history of the holiday that features a impactful video. I encourage you to check it out here.

This week, I have really been enjoying the SSONext podcast. The episode I recommend you check out is called AI Unleashed: Transforming Global Business Services With Generative AI. Generative AI has been the buzzword on everyone’s lips for the last few months, but as with any new solution, the more it’s talked about the more the conversation is diluted and the more difficult it becomes to distinguish fact from fiction, marketing spiel from the reality and so on. In this discussion SSON talks to Phil Searle, CEO at Chazey Partners – A QX Global Group Company about the opportunities Generative AI can provide for GBS, the risk factors people need to take into account, the processes that are most suited and how Gen AI fits into the solutions catalogue. Listen for yourself here.