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VuePoints – Winter 2024 – E11

VuePoints / March 12, 2024

Hey there! I’m John Cobb, CEO and co-founder of VuePlanner. Excited to introduce the latest VuePoints Newsletter! Inside, we dive into consumer spending, retail media, AI, YouTube, and more. Packed with top-notch industry insights for a complete update on recent happenings. Think of it as your ultimate guide to staying in the loop. Happy reading!

A Dependable Approach To Setting 2024 Objectives

The article from McKinsey & Company discusses a dependable approach to setting objectives for 2024. It emphasizes the importance of clear, achievable, and measurable goals aligned with the organization’s vision. It suggests breaking down objectives into smaller, manageable tasks to increase accountability and track progress effectively. Additionally, it highlights the significance of regular reviews and adjustments to ensure goals remain relevant and attainable. Learn more.

Reed Hastings, Chairman and Co-Founder of Netflix

In this video from the Stanford University Graduate School of Business, Katie Harris ’24, speaks with Reed Hastings, MSCS ’88, Chairman and Co-Founder of Netflix. Reed discusses his journey from founding Pure Software to transforming the entertainment industry with Netflix . He delves into the culture of innovation at Netflix, its strategic decisions, and his vision for the future of entertainment, touching on AI and gaming. Reed’s insights on navigating challenges and leading through change offer valuable lessons on redefining the media landscape. Watch the video here.

Virtual Meetings Are Killing the Vibe. Here’s What to Do About It.

This article from The Wall Street Journal explores the impact of hybrid work models on jobs and company culture. It discusses how organizations are adapting to remote and in-person work setups to accommodate employees’ preferences. It also highlights the challenges companies face in maintaining a cohesive culture and fostering collaboration in a hybrid environment. Additionally, it examines the evolving role of office spaces and the need for flexible policies to support employee well-being and productivity. Learn more.

This week’s Post of the Week spotlight goes to YouTube Advertisers . Their recent post boasts about how globally, YouTube’s viewers now watch more than 1 billion hours of content per day on their TVs. Check out this post and read Neal Mohan’s annual letter to the YouTube community in their post here.

This week’s I have 2 podcasts that I have been enjoying and I wanted to share both with you.

The episode of Lenny’s Podcast that I am recommending this week features Elizabeth Stone is the chief technology officer of Netflix . She previously served as vice president of product data science and engineering, and as vice president of data and insights, at Netflix. Before Netflix, Elizabeth was vice president of science at Lyft, chief operating officer at Nuna, a trader at Merrill Lynch, and an economist at Analysis Group. Check out the full video podcast here.

The second podcast I want to recommend is the latest episode from AdExchanger Talks. Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman . Listen to the full podcast here.